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An Interview With Adam Clapton

Who are you and what are you currently working on?

My name is Adam Clapton, I’m the founder of WisePick.org, an online magazine dedicated to house improvement and product reviews (we are members of the Amazon Associates Program). 

Before that I worked as a freelance writer for various projects including newspapers.

How did you get started in affiliate marketing? What keeps you excited about it?

It might sound funny, but it all started back in 2000 with a personal advice I was asked to share online. Since this article became quite popular (unfortunately, it was my first personal page which is not available now), me and my colleagues decided that it’d be nice to share some of such guidelines on a separate page, even a blog perhaps. Before that I hadn’t even thought about affiliate marketing or SEO, and here we are.

Before starting a WisePick project, I had to learn a lot since I wasn’t really tech-savvy, and it was a way full of trials and errors. Still it was quite interesting, something I haven’t tried before, and trust me – as you’re not getting any younger, it’s really exciting to find something that provides you with challenge. 

Gladly, I found a perfect team for such a task. 

What is one piece of advice you’d give to a newbie affiliate marketer? And what is one piece of advice they should ignore?

Learn. Always.

This niche is changing constantly, so if you fail at something, then you should try again, harder. You should adapt to new updates, learn more tricks and evolve. This way you’ll achieve the prize.

Be ready to share your experience with others (be it your team or forum members). Especially if they could do things you’re not great at. Building connections is the key. 

A piece you should ignore? It’s quite hard to leap in without basic knowledge. Actually, all you have to do is to take a first step and sign up to an affiliate program. So it’s not technically impossible. But be careful with your expectations at the beginning. 

What has been your favorite mistake? A mistake that in retrospect led to a great lesson and progress in your affiliate marketing?

I believe, trying to fit in a highly competitive niche from the very start was a failure. I spent a lot of time trying to get at least something from it, but I hadn’t had a lot of resources (including time and knowledge). In the end I finally decided to give up a well written project and switch to a different, less-competitive one. 

Gladly, working on it gave me a second breath and renewed my energy to continue. 

A burn-out is the worst thing that might happen with you, trust me. 

What is one piece of software or a web service (besides Geniuslink) that allows you to be more effective as an affiliate marketer?

You have to make your job as easy as possible, so don’t be afraid to use a list of services. For keywords research I can recommend Moz and Ahrefs. It’s quite easy to find a comparison on the web, but long story short – I still use both of them (since each one has its pro’s and con’s). You can always start with Moz as it’s more user-friendly for a novice (plus, some of its basic features are free) and then switch to a different service if you want to.

Also do not underestimate the power of reaching out to your readers. Finding a good mailing service is a must (there are lots of them, but my personal favorite is Sendgrid) if you’re going to promote your content.

How do you continue to educate yourself as an affiliate marketer? What are some of your favorite resources for learning?

If you don’t have your own company, use Warrior forum to learn and share – really easy to navigate and so many great guides could be found there. Make sure you’re following Neil Patel and other great online marketers. 

Moz and Ahrefs blogs are well researched sources as well.

Keep inspired!

If people wanted to connect with you, where should we point them to?

Feel free to point them to my personal page or my project. You can also follow me on twitter, @clapton_adam