While the App Store Affiliate program is certainly gaining momentum among marketing- savvy appreneurs and game developers, it’s still very much underused as a means to collecting all of your app-generated revenue.
Our CEO and Co-Founder Jesse Lakes recently wrote a guest post for AppClover explaining the benefits of Apple’s built-in marketing tool.
In addition to allowing developers to capitalize on additional revenue from an activity they already do — linking to the App Store, Lakes discusses the affiliate program’s lesser-known benefit: tracking. He explains how developers can easily and effectively tag their affiliate links, thus enabling them to capture valuable user intent data that already existed. This can all be done from within an app, without interrupting the user experience and at no cost!