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Geniuslink News

Saving an 18-Month Project From Disaster

The Culturium website's logo
The Culturium website’s logo

Guest post by Paula Marvelly, Editor, The Culturium

One of my favorite sites on the web is the magnificent Brain Pickings, created and edited by Maria Popova, and described as ‘an inventory of the meaningful life’. It is sustained financially both through readers’ donations and the commission earned from Amazon’s Associates Program.

Having a similar love of all things cultural and finding myself in a situation where it wasn’t possible to work the traditional 9-to-5 model owing to family commitments, I also wanted to explore the opportunities offered online, which would give me the flexibility of working from home combined with spending time doing something I actually enjoyed.

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Geniuslink News

GeoRiot Goes Geniuslink

I’m excited to share the next major milestone of a project we’ve been working on for the past 15 months: the introduction of Geniuslink.  

The shift to Geniuslink, from GeoRiot, is a refocus on the what our service has become, and the foundation we’ve built for making it even better.    

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Geniuslink News

Introducing the Relative Conversion Score for iTunes

Curious which promotions lead to sales? We can help.
Curious which promotions lead to sales? We can help.

“I know only half of my advertising works.  The problem is, I don’t know which half.”  – John Wanamaker

 

NOTE: Relative conversion score has been upgraded! Please see our blog post about how RCS has morphed to TCS as of November 23, 2015.  

One of the greatest challenges in online marketing is understanding which of your efforts are actually leading to sales. Closing this “attribution loop” is the focus of many marketers. Marketers whose sole purpose is to answer questions like What social media platforms drove sales? What products are people actually buying? Which marketing channel has been most cost-effective?

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Geniuslink News

GeoRiot Grows

We at GeoRiot are excited to announce that our team has once again grown! At the beginning of this month, Cole Lakes joined us as the new Director of Operations.

Cole comes to us all the way from Austin, Texas, where he previously worked at a software startup called Spiceworks. Cole spent the last four years there as a Support Engineer and Technical Marketing Specialist where he lived and breathed all things customer focused.

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Affiliate Linking Help Affiliate Linking Tools & Resources Geniuslink Optimization Geo-Fragmentation iTunes and App Store News PHG Tradedoubler

PHG Expansion for iTunes Removes Tradedoubler by April

 

Today is marked with a quiet, but monumental announcement for the iTunes / App Store Affiliate Program.  The replacement of Tradedoubler, by PHG, for management of the affiliate program across the 39 countries in Europe and Latin America, finishes a transition started back in late summer of 2013.  With a two-month phase out period for Tradedoubler this final step to aggregate the whole affiliate program under a single affiliate network will come to a close in early April of this year.