Author: Joey White

If you are anything like me, staying organized and keeping track of all of my notes, ideas, drafts, revisions, etc. can be incredibly difficult while writing, especially during my (admittedly brief) flurries of creativity and focused writing. However, I know deep down that it is still incredibly important to keep track of everything and stay organized throughout the process as it inevitably saves me hours of frustration down the road when it comes to sorting through and making my final revisions. 

A few years ago, we discussed some best practices for authors and publishers to ensure they were getting the most out of their book marketing efforts. Since then many things have evolved, and it is more important than ever to optimize your marketing strategies around your ever-growing international audience. One key piece to maximize these international marketing efforts and help you sell more books online, is to choose the right link shortener.

But with so many link shorteners available, how do you choose one that will suit all your needs, and help you to better promote your written work?

Don’t want to use your credit or debit card?  Prefer paying for things up front? Well now you can purchase Geniuslink account credit with a variety of payment options to cover your subscription costs for as long as you want!

Today we wanted to take a quick break from our regularly scheduled blog to introduce the newest member of our team, Matt Mustarde!

Matt has come to us straight from sunny Seattle to help make sure every one of our clients receives the absolute best possible experience while using our service.

So without further adieu, here is the man himself!

Along with our roll out of the three new plans a couple months ago, we have been busy at work adding new features to the service in order to allow you to get the very most out of your links.  

Previously, we allowed you to create advanced targets based off of country, device, date, and operating system in order to better advertise to your customers and get them to the correct destination to purchase your products. Our newest addition to the lineup, however, will now allow you to target your audience on a much deeper level.