In the affiliate marketing world, last-click attribution is often discussed for sale/conversion attribution.
In the modern-day of privacy and data, it can be difficult to figure out where to start when it comes to interpreting your audience. Last click attribution is commonly used to reward affiliate marketers for sending buyers to a site. It is also a fantastic way to figure out where your own audience is coming from and help you to invest in ways to keep them coming. We compiled this blog to give you an introductory rundown on Last Click Attribution so you can better understand and use it in your affiliate practice.
You may be asking, what is last-click attribution?