Are you tired of hearing about GDPR yet? How many emails did you get over the past couple of weeks with GDPR in the subject? How many new Privacy Policies or Terms of Service have you been alerted to?
But do you really understand what’s going on and how these are going to directly affect you?
You’ve probably heard the gist that it’s Europe’s fault and that it all has to do with “harmonizing data privacy laws across Europe” and “making privacy a human right”. But really, if you are being honest with yourself, you get the sense that it’s going to make your job, as a marketer, a whole lot harder (if you even choose to pay attention). However, you’ve also heard that you really probably should be paying attention because the fines are crazy! Something like 4% of gross revenue or was it $20M? …Is this the end of digital marketing in Europe? Is MarTech doomed?
Don’t worry, you aren’t alone — GDPR is confusing as F&%K! — but definitely not impossible.