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Choice Pages – How To Use Them

Marketers are facing a more fragmented landscape than ever before and sometimes an intelligent link, no matter how intricate you set the rules isn’t enough.  In these situations, a carefully curated list of options can improve the shopper’s buying experience, improve your conversions and revenue as well as ensure compliance.  It’s situations like the ones below where Choice Pages really shine. Learn more about Choice Pages in our latest blog post or read on to dig into a handful of the top use cases for Choice Pages.   

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GDPR + Intelligent Link Management – What You Need To Know

Are you tired of hearing about GDPR yet?  How many emails did you get over the past couple of weeks with GDPR in the subject?  How many new Privacy Policies or Terms of Service have you been alerted to?

But do you really understand what’s going on and how these are going to directly affect you?  

You’ve probably heard the gist that it’s Europe’s fault and that it all has to do with “harmonizing data privacy laws across Europe” and “making privacy a human right”.  But really, if you are being honest with yourself, you get the sense that it’s going to make your job, as a marketer, a whole lot harder (if you even choose to pay attention). However, you’ve also heard that you really probably should be paying attention because the fines are crazy!  Something like 4% of gross revenue or was it $20M? …Is this the end of digital marketing in Europe? Is MarTech doomed?

Don’t worry, you aren’t alone GDPR is confusing as F&%K! — but definitely not impossible.  

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12 Affiliate Marketing Tools You Don’t Know About But Should

It’s a new year and with affiliate marketing continuing to increase in popularity – The Huffington Post reporting that affiliate marketing is forecasted to reach $6.8 billion by 2020 – it is time for many marketers to set new goals around growth and improvement. The tools you use as an affiliate marketer can play a huge role in reaching your goals, so we gathered a list of affiliate marketing tools you should know about to take your affiliate business to the next level.