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Choice Pages – Leveling Up Your Affiliate Links

[A note from Jesse Lakes, CEO and co-founder of Geniuslink.]

Have you ever wanted to offer buying options in addition to Amazon?  What held you back? Not wanting to litter your website, YouTube description or tweet with multiple buy buttons or links to the same product?  Maybe you didn’t have the space, or time, for adding more than one link?

Does 100% of your audience shop exclusively at Amazon?  The answer is most likely “no”. Shopping from your preferred store will always trump your desire for your favorite influencers to cleanly monetize your purchase.  

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Ecommerce Email Marketing Intelligent Link Management Performance Marketing

Why Click Counts Never Match

As a marketer, it can be incredibly frustrating when you are trying to match up numbers between two different services for the same link, campaign, ad, web page or any other online event. We feel your pain!  

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App Marketing Ecommerce Email Marketing Geniuslink News Mobile Marketing Performance Marketing

Editorial Integrity: 3 Marketing Lessons to Learn from Journalists

“Public media organizations need to find funding for the creation of their services. It is no surprise that funders come with their own ideas and agendas. What policies are needed to ensure that while funding is provided, it is not influencing the content?” (Byron Knight, University of Wisconsin Center for Journalism Ethics)

Conversations like this have been scarce outside public media and journalism, despite the obvious trend of digital content being manipulated for profit. This question was posed by a group of scholars, analysts, executives, and other experts in public television and radio who had gathered to formally discuss the issue of editorial integrity in public media. Respectable journalists purely serve their readers, but too often content and ecommerce marketers serve their funders more than their audiences. Especially in affiliate marketing, where the writer is providing the reader a special link to a product or service to earn a referral commission, these residual income sources can easily be abused.

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Email Marketing

Email Marketing: 7 Powerful Tools To Grow Your Subscriber List

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Whether you’re attempting to grow your blog’s audience or trying to connect with early adopters for your startup, building your email subscriber list is likely to be one of your toughest challenges. Today’s savvy consumer is hesitant to give up their email address unless the pros significantly outweigh the cons. It is your job to make sure they fully realize the benefits of subscribing to your updates; whether you use FOMO (fear of missing out) to garner their interest or offer special rewards for new subscribers, growing your email subscriber list is job No. 1.