This is a guest post from FE International, a professional website broker that provides M&A advisory services for mid-market -commerce, SaaS and content businesses. This post outlines the five factors that affect the value of an affiliate business from their advisory standpoint.
Affiliate marketing as a business model has now been established for over 20 years. It’s one of the primary ways industry leaders such as Amazon, eBay, and TripAdvisor, drive traffic to their sites. In return for funneling a customer to an e-commerce site, such as Amazon, the affiliate site is paid a commission on a resulting customer purchase. If you are one of several million affiliate site owners around the world, you may be earning a decent income–but how do you increase the sale value of your business?
Aside from the obvious benefits of growing your revenue, increasing the overall value of your affiliate business will help attract potential buyers. At FE International, we can help you take the steps necessary to make your business saleable, provide you with an accurate valuation, and connect you with the right buyers so you can successfully sell your business for its full value.
With over 500 completed deals totalling in the hundreds of millions value wise, we have developed a unique understanding of what buyers look for in affiliate businesses. Buyers are looking for low-risk, sustainable affiliate businesses with a reliable source of income. Below, we provide you with the necessary steps to help optimize your business and turn it into an appealing and valuable business for buyers.