As our world becomes increasingly connected, more and more people across the globe are turning to online retailers for their everyday purchases. Clothes, books, electronics, you name it – if it exists, you can probably buy it online. Unfortunately, with 195 countries, it’s nearly impossible for retailers to provide a local storefront for every country, which means the purchasing experience for consumers can vary wildly depending on your region. This disparity between purchasing countries and available storefronts is what we call “geo-fragmentation”.
Affiliate marketing generates a lot of data but all too often that data sits in a silo and isn’t helpful. We worked with a number of our clients, both big and small, to take some of their data and turn it into actionable information to try and help you answer three of the most common questions we get:
Product matching has become a necessity for affiliate marketers around the globe who are looking to capture international commissions. Both the Genius Link service and Amazon’s OneLink specialize in product matching across the massive Amazon catalog to close the international commission gap. Upon receiving inquiries of the differences between the two link localization services, the following are the results of some testing that the Geniuslink Team conducted to compare the Genius Link Service and Amazon’s OneLink.
Intelligent links are essential for marketing.
You probably don’t give a lot of extra thought to your links once they’re live, but they are crucial for a successful marketing campaign. They take your customers directly to the products they want to buy — or at least that’s what they’re supposed to do. From your social media efforts, to your Google ads, to your online storefronts, links are the glue that holds everything together. Is your glue working?
Since launching the Microsoft Store in 2008, Microsoft has built a series of over 200 country specific storefronts to support its global brand, while providing their international audience with the opportunity to buy it’s beloved technology. Additionally, they’ve built out an intricate web of affiliate programs supported by the top affiliate networks around the world to help drive sales.