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Affiliate Linking Tools & Resources Geniuslink News iTunes and App Store News

iTunes Relative Conversion Score Updated

Most Accurate Conversion ScoreA little over a year ago, we released something for iTunes that we called the Relative Conversion Score. The RCS was a statistical calculation that took a number of different factors into account to determine the likelihood that a person ended up purchasing the item that you were promoting. Being huge nerds, we were incredibly excited about the statistical model that we came up to bring you RCS and we’ve heard that it’s helped close the attribution gap for a lot of our clients taking advantage of the iTunes affiliate program.

Well, today we’re even more excited to announce we’ve taken RCS and turned it into TCS, meaning we’re no longer showing you what we think turned into a sale but instead showing the percentage of clicks that actually led to a True Conversion!

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Affiliate Linking Help Affiliate Linking Tools & Resources App Marketing Geniuslink News Geo-Fragmentation iTunes and App Store News Music Industry

How To Become A Digital Marketing Superhero

The Story of Bob McRecords

Mario-Coffee

Bob McRecords arrives at his office on the 12th floor of the EarJam record label headquarters Monday morning as usual, still wiping the sleep from his eyes and sipping his first coffee. He had spent the weekend attending shows for one of the label’s biggest artists and was suffering the consequences of back-to-back late nights out. But it’s a big week for EarJam Records, and more specifically for Bob. Their newest musical superstar will be releasing her debut album and, as the digital marketing manager for the label, it’s up to Bob to ensure that it sells. As Bob drains the final sip of his liquid energy, he settles into his chair and prepares for his best marketing effort, ever.

Today, Bob is not just a digital marketer. Today Bob is a superhero in the world of Digital Marketing, saving the damsel in distress from flat record sales, and taking EarJam records into Profit Town – one digital album at a time.  

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Geniuslink News iTunes and App Store News PHG

iTunes Affiliate Program Grows 20 Countries Stronger

GeoRiot’s interactive map of the iTunes ecosystem. The 20 new countries added by iTunes are in red.
GeoRiot’s interactive map of the iTunes ecosystem. The 20 new countries added by iTunes are in red.

Another update to Apple’s iTunes Affiliate Program adds 20 more countries last week. The Affiliate Program now supports 147 of the 155 countries with an iTunes / App Store world wide, which means more potential places for you to earn those commissions!  The complete list of new countries can be found below and a global view of the iTunes ecosystem can be found on our website.

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iTunes and App Store News PHG

iTunes Affiliate Program Expands Again

GeoRiot's interactive map of the iTunes ecosystem showing the 33 new countries added by iTunes in red.
GeoRiot’s interactive map of the iTunes ecosystem. The 33 new countries added by iTunes are in red.

The good folks over at iTunes have just announced that an additional 33 countries have been added to Apple’s Affiliate program as of yesterday. This brings the grand total of supported countries up to 127 (there are a total of 155 countries with an iTunes / App Store word wide).  The complete list of new countries can be found below and a global view of the iTunes ecosystem can be found on our website.

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Affiliate Linking Help Affiliate Linking Tools & Resources Geniuslink Optimization Geo-Fragmentation iTunes and App Store News PHG Tradedoubler

PHG Expansion for iTunes Removes Tradedoubler by April

Tradedoubler-to-PHG-640_360

Today is marked with a quiet, but monumental announcement for the iTunes / App Store Affiliate Program.  The replacement of Tradedoubler, by PHG, for management of the affiliate program across the 39 countries in Europe and Latin America, finishes a transition started back in late summer of 2013.  With a two-month phase out period for Tradedoubler this final step to aggregate the whole affiliate program under a single affiliate network will come to a close in early April of this year.