Marketers are facing a more fragmented landscape than ever before and sometimes an intelligent link, no matter how intricate you set the rules isn’t enough. In these situations, a carefully curated list of options can improve the shopper’s buying experience, improve your conversions and revenue as well as ensure compliance. It’s situations like the ones below where Choice Pages really shine. Learn more about Choice Pages in our latest blog post or read on to dig into a handful of the top use cases for Choice Pages.
Category: Music Industry
Following our infographic explaining what an Intelligent Link is (hint: it’s a marketer’s best friend for solving some unique challenges) we wanted to share a bit more about who the players are that provide the smartest URLs in the business.
The following infographic identifies 26 intelligent link management services broken down by the industries they focus on, the problems they can help solve, and their approximate size. We’ll go in depth on each of these breakdowns and provide a short bio of each service.
Looking Back to the Future: 2014 in Review
2015 is upon us, and although we don’t have our hoverboards or time traveling DeLoreans, this year is shaping up to be monumental for GeoRiot. As we move into the new year and approach our 5th birthday this February, we wanted to take a look back at all of the incredible milestones that you helped us achieve in 2014!
The Story of Bob McRecords
Bob McRecords arrives at his office on the 12th floor of the EarJam record label headquarters Monday morning as usual, still wiping the sleep from his eyes and sipping his first coffee. He had spent the weekend attending shows for one of the label’s biggest artists and was suffering the consequences of back-to-back late nights out. But it’s a big week for EarJam Records, and more specifically for Bob. Their newest musical superstar will be releasing her debut album and, as the digital marketing manager for the label, it’s up to Bob to ensure that it sells. As Bob drains the final sip of his liquid energy, he settles into his chair and prepares for his best marketing effort, ever.
Today, Bob is not just a digital marketer. Today Bob is a superhero in the world of Digital Marketing, saving the damsel in distress from flat record sales, and taking EarJam records into Profit Town – one digital album at a time.
The Lifespan of an Online Music Album Release, Measured in Clicks.
There is a lot of hard work that goes into the “drop” of a new album. It is an exciting time for everyone involved in the process, from the record label, to the artist, to the fans.
As a link management platform helping hundreds of music labels and independent musicians around the world, we thought it would be beneficial to take a closer look at the online performance of albums during the time surrounding their “Drop”.
So that’s what we did.
We looked through half a million clicks on links to iTunes albums, and interviewed industry experts to see what we could uncover. With the digital music marketplace as a backdrop, we sought to further understand the relationship between an album’s lifecycle and the marketing behind it. The following infographic is the result of our research…