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Affiliate Marketing App Marketing Mobile Marketing Performance Marketing

4 Online Marketing Hacks to Increase Revenue For Your Business

This is a guest post by Zach Atreiu – photographer at Gold Hat Photography and Content Manager at Shotkit.

After 10 years working in online marketing in an extremely competitive industry, I’ve had a decent amount of experience in generating revenue using the Internet.

That said, there’s always a lot still to be learned. There’s a ton of useful information available for free out there, and with a bit of experimenting and lateral thinking, you can come up with an endless stream of ideas that can help boost your bottom line.

Here are 4 strategies that have worked for us over the past 6 months. Hopefully, you can implement them too.

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Ecommerce Email Marketing Intelligent Link Management Performance Marketing

Why Click Counts Never Match

As a marketer, it can be incredibly frustrating when you are trying to match up numbers between two different services for the same link, campaign, ad, web page or any other online event. We feel your pain!  

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App Marketing Ecommerce Email Marketing Geniuslink News Mobile Marketing Performance Marketing

Editorial Integrity: 3 Marketing Lessons to Learn from Journalists

“Public media organizations need to find funding for the creation of their services. It is no surprise that funders come with their own ideas and agendas. What policies are needed to ensure that while funding is provided, it is not influencing the content?” (Byron Knight, University of Wisconsin Center for Journalism Ethics)

Conversations like this have been scarce outside public media and journalism, despite the obvious trend of digital content being manipulated for profit. This question was posed by a group of scholars, analysts, executives, and other experts in public television and radio who had gathered to formally discuss the issue of editorial integrity in public media. Respectable journalists purely serve their readers, but too often content and ecommerce marketers serve their funders more than their audiences. Especially in affiliate marketing, where the writer is providing the reader a special link to a product or service to earn a referral commission, these residual income sources can easily be abused.

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Ecommerce Entrepreneurs Geniuslink News Performance Marketing

Should I Stay or Should I Go?

Determining ROI and Benefits of a SaaS Product Based on a Free Trial

SaaS (Software as a Service) companies are everywhere, and they offer all sorts of potential benefits. SaaS provides access to a fully supported and constantly updated piece of software, typically in exchange for a monthly fee. Companies like Hootsuite, Buffer, and SproutSocial offer nifty services to easily manage your social media channels. Services like MOZ offer incredible tools for taking the tediousness out of SEO. The phones in our pockets are loaded with SaaS apps aimed at improving our lives in various ways. We at Geniuslink provide a service helping digital marketers bridge the Purchasing Gap through intelligent links.

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Affiliate Linking Help Affiliate Linking Tools & Resources Amazon Associates Articles Geniuslink News Geo-Fragmentation Performance Marketing

Using Geniuslink With Squarespace

Squarespace is a great platform for simplifying the tedious process of building a professional website. Maybe you’ve built a Squarespace site to promote your book, music, or you’ve created a site reviewing awesome products and want to earn some affiliate revenue by posting links to Amazon or iTunes. Regardless of what you’re promoting, you want to make sure you’re connecting your audience to the easiest place for them to purchase those products, and pulling useful data out of your clicks to become a better marketer. That’s where Geniuslink comes in.