Categories
Affiliate Linking Help Affiliate Linking Tools & Resources Ecommerce Geniuslink Optimization Geo-Fragmentation Performance Marketing

New To Tradedoubler? This Blog’s For You.

Within GeoRiot’s dashboard, you can import Tradedoubler affiliate parameters
for multiple countries across one region.
From time to time, we’ll receive a question from a client that highlights a bigger problem or issue. When this happens, we’ll often turn our answer into a blog post in the hopes of better reaching others who may be running into the same question.

Today, we’re looking at the process of navigating the many affiliate programs within the Tradedoubler network.

Those familiar with Tradedoubler, know they manage several iTunes / App Store Affiliate Programs across Europe and Latin America. What you may not know is that there are 39 country-specific programs in total. Thirty-nine? That’s a lot of individual programs to apply for and get set up with.

While we generally encourage signing up for as many affiliate 

programs as possible, Tradedoubler is the exception. This is due to something 

Tradedoubler does called “crossboarders.”

Categories
Mobile Marketing Performance Marketing

Happy Anniversary, TapSense!

iOS Entrepreneur, Giacomo Balli and Director of Operations at Zillow, Colleen Corgan stop for a picture with GeoRiot's Joanna McGuire in front of Infusion Loung at last night's TapSense party
Giacomo Balli, iOS Entrepreneur (http://giacomoballi.com), and Colleen Corgan, Operations at HotPads, stop for a picture with GeoRiot’s Joanna McGuire in front of Infusion Lounge at last night’s TapSense party

We had a great time “geeking” with our mobile marketing peers at the TapSense two-year anniversary party in SF last night. It’s always inspiring to hang out with people who are as passionate about mobile apps and tracking as we are, and TapSense is certainly making big strides in the “mobile revolution”.

In the two years since they arrived on the scene, TapSense has made a big impact on the way marketers utilize and interact with their data and have garnered a pretty impressive following by adding names like TinyCo, Pocket Gems and Poshmark to their client list.

If we didn’t get a chance to chat with you personally last night, drop us a line so we can do so, and once again, congratulations to the entire TapSense team!

 

Categories
Affiliate Linking Tools & Resources App Development Performance Marketing

GeoRiot CEO Visits With Appreneur Appcast Team To Discuss App Store Affiliate Program

Screen shot 2013-04-08 at 5.07.51 PM

A few months ago, our CEO / Co-Founder Jesse Lakes was invited by AppClover founders Len Wright and Matthew Lutz to guest star in an episode of Appreneur Appcast. The resulting conversation touched on a number of important topics within the App Store Affiliate Program. For example, did you know that social gaming is a great avenue for your affiliate links?  Or that the App Store Affiliate Program’s cookies are device (and not account) specific? How about the fact that marketing multiple apps together is one of the best ways to leverage the affiliate program?

Check out the video to watch Jesse’s appearance on Appreneur in its entirety, and be sure to follow the AppClover crew for app marketing insight, tips and more!

Categories
Affiliate Linking Tools & Resources Performance Marketing

What Is Affiliate Marketing?

Photo Credit: Daniel Broche
Photo Credit: Daniel Broche

In its most basic form, affiliate marketing is a reward system used by many e-commerce brands and businesses that acknowledge customers who have been sent to them via a third party. In exchange for directing purchasers to them, the merchant then shares a percentage of that sale with the referrer.

Affiliate links are abundant throughout the Internet. In fact, it’s likely you’re clicking affiliate links every day without realizing it because the very best affiliate networks provide a seamless, behind-the-scenes transition from host page -> affiliate tracking server -> storefront. Shopping and coupon sites, social media pages, musician websites, online ads, and, more recently, mobile apps are all suitable homes for affiliate links.

To be an expert on affiliate marketing (also known as Cost Per Action marketing or Performance Marketing, though some believe there are subtle differences), it helps to be familiar with the key players and understand the relationship between their respective roles in the process:

The Customer is you, or me, or any John Doe with an Internet connection, who likes to peruse the web in search of their favorite products and offerings that can be purchased online.

The Merchant is a brand, retailer or business who hosts an e-commerce storefront and receives customers coming on his or her own initiative, as well as customers referred from a publisher. iTunes and Amazon are two examples of major international retailers who run their own affiliate programs.

The Publisher, or referrer, can be any third party with an online presence (website owner, blogger, app developer, email marketer, etc.) who hosts a promotion, advertisement or otherwise normal link to a merchant’s store. In the case of affiliate marketing, that link also includes a little something extra in the form of affiliate technology. Among other things, that extra affiliate information is later used to reward the publisher for some or all of the purchases made by a referred source.

The Affiliate Network is the nerdy “monkey in the middle” between merchant and affiliate. The network is responsible for the backstage engineering work that allows millions of clicks around the world to be quickly and correctly translated and routed without you, the customer, being any the wiser. (The really, really good networks *hint, hint* also provide cool additional features like advanced tracking and reporting that allow for optimization and highly targeted affiliate campaigns.)

Across the wide spectrum of brands and networks that utilize affiliate marketing, there are slight variations in everything from rewards to guidelines, to payment models. For example, one merchant might reward an affiliate for every purchase a referred customer makes, while another might reward the affiliate on a one-time basis and yet another might administer commissions on all purchases made within a specific window of time.

Regardless of these differences, affiliate marketing is becoming predominant in online advertising because it’s an efficient model (compared to buying ads by the impression or click). Merchants are happy to devote a small portion of their earnings if it means they are receiving additional customers with minimum risk. On the flip side, publishers have a tremendous opportunity for opening an additional revenue stream of affiliate commissions.

Clothes, apps, books, music, games (the virtual kind, as well as that vintage 1950’s Monopoly set you’ve been scouring the web in search of), and more can all be purchased online. And where there’s an opportunity for an online purchase, there’s an affiliate opportunity.