Categories
Affiliate Marketing Articles Company Culture Ecommerce Intelligent Link Management Workplace

Out of Stock: The Holiday 2021 Playbook Every Affiliate Marketer Needs to Read

How to Deal with the Global Supply Chain Nightmare as an Affiliate Marketer

By now, you have probably heard about the global supply chain snags that have been slowly compounding over the past year– and the challenges shoppers are likely to face buying gifts this holiday season. So exactly how much harder will holiday shopping be? Adobe Analytics predicts that “out of stock” messages will be up 172% this holiday season. This research highlights electronics, apparel, and sporting goods among the categories that will be hit hardest.  

Categories
Geniuslink News Workplace

Isaac and The World Traveler’s Intro to the Global Market

Isaac Maier

Today we wanted to take a quick break from our regularly scheduled blog to introduce the newest member of our team, Isaac Maier! Before starting full-time in Seattle, Isaac was backpacking through Asia, but we’ll let him talk about that. Without further adieu, let’s pass it on over to Isaac for a firsthand introduction.

Meet Isaac

Hey everyone, this is Isaac, your newest guide on the road to success and reaching your goals.

I started with Geniuslink as a marketing intern in the Summer of 2018 out in Big Sky Country (Missoula, Montana). But this wasn’t always my home. I grew up back in the Bay Area, in California. I like to make moves, so when granted the opportunity to join the Geniusteam in Seattle fully, it was a natural choice. 

Categories
Conferences Company Culture Entrepreneurs Geniuslink News Workplace

Thriving after Craft + Commerce 2019

We survived Craft + Commerce!

No, that’s not right, we are thriving because of Craft + Commerce!

As I mentioned in my 4 Goals for Craft + Commerce 2019 blog post before the event, we doubled our attendance this year from two to four team members, and I can empirically say that this year’s Craft + Commerce event was another massive success on many levels.

Categories
Geniuslink Optimization Workplace

Organization, Tracking & Granularity in Reporting

Organization, Tracking and Granularity in Reporting are all interrelated inside Geniuslink, and they can be completely ignored.  However, with a little forethought, you can have a seamless workflow and a deep level of analytics for precision decision making when using Geniuslink.

Taking full advantage of Geniuslink often includes making use of UTM tags (aka “Tracking” tags), Groups, and sometimes the sub-users features.  In addition, notes and vanity codes can help better organize your short links.  We’ll break down each of these features below.

Categories
Geniuslink News Workplace

The Importance of User Experience

 

In early April, we made user experience one of our top priorities when we moved our User Experience Director, Steven Sundheim, to Chief Experience Officer.  In this blog, Steven explains what his top priorities as CXO are, the path to enter the field of UX design, what happens when UX is done well, and the value that focusing on user experience can add to a company.