Categories
Geniuslink News

An Interview With Chris Kaiser

Who are you and what are you currently working on?

I’m Chris Kaiser, a passionate world traveler, and former digital nomad. I have worked and lived on five continents to date and am currently happily living in Germany once again.

My current mission is to make sustainability dead simple and firmly engrain it in our everyday life. With our online tree-planting platform Click A Tree (clickatree.com) we enable people all across the globe to plant trees without getting their hands dirty – right from the comfort of their screen.


We have some sensational partnerships that also enable people to plant trees while sending emails, searching the internet, or simply by having internet access.

In addition, we’ve created the world’s first affiliate partner program for mass tree plantings, so everyone in the affiliate marketing space can earn a fair remuneration for helping us to save the planet. How good is that?

How did you get started in affiliate marketing? What keeps you excited about it?

While living in Thailand from 2012 to 2017 my friend and I thought about various ways how to make money online to earn an additional income. That’s when we discovered the affiliate marketing space for us.

At first, we mostly targeted digital nomads, later we broadened the target group to travelers in general.

One of the results was B’n’Tree, the travel platform that plants trees. For every confirmed booking that begins on bedandtree.com we plant a tree – at no cost to the traveler.

We simply invest our affiliate commission to do good – and have planted over 100,000 trees as a result of that.
That’s the power of affiliate marketing, and that’s what keeps me excited about it.

What is one piece of advice you would give a newbie affiliate marketer? What is one piece of advice they should ignore?

My main piece of advice has always been what Nike says: Just do it. Getting started with affiliate marketing requires nothing else but to sign up to an affiliate program. That usually doesn’t cost a dime and is done within minutes.

You can promote your products via social media or build a website within a day and get to work. It is super simple, and even if you don’t make a single Cent in the first month, you learn a huge lot. About marketing, the internet, affiliate marketing… and what better to invest your time in that into your own education?

The one advice to ignore are all these people talking about making millions within a month in the affiliate niche. It’s as likely as becoming an international basketball champion. Yes, there are some who make it, and it never hurts to hope, but it also pays to remain realistic and consider all the kids who play basketball and will never earn a Cent with it.

Stay grounded. No matter what you want to earn money with, it will always require time and hard work. That also applies if you want to get started with affiliate marketing.

What has been your favorite mistake? A mistake in retrospect led to a great lesson and progress in your affiliate marketing?

My favorite mistake was that I tried to do everything myself at the beginning. I’m a great marketer but am probably not born to be a designer.

Just take a look at one of my first projects, Jallenges.com, and you will immediately understand what I mean. Haha.

It taught me that it pays to focus on what you’re good at and outsource everything else. There are literally millions of genius freelancers out there waiting for your message, so do yourself a favor and hire one or two of them to do the things you’re not great at.

Set a monetary value to your time. Let’s say your marketing skills are worth 50 USD an hour. Why would you spend your time on design, if you can hire a designer at 20 USD an hour? Hire the designer and spend your time on marketing. You’ll earn 30 USD that hour and have your design done.

What is one piece of software or web service (besides Geniuslink) that allows you to be more effective as an affiliate marketer?

My favorite tool from the beginning was Thirsty Affiliates. It cloaks your links and allows you to track their performance. (Link cloaking means “to make your affiliate links look beautiful”, sort of.)

It helps tremendously to a) serve beautiful links, b) create links that you can actually remember, and c) offer you the flexibility to change these links anytime. If e.g. your affiliate number changes, you make one single change in the Thirst Affiliates plugin, and all your website links change automatically.

How do you continue to educate yourself as an affiliate marketer? What are some of your favorite resources for learning?

Oh, great question. There’s a ton.

One thing I like a lot is Google Discover. After a few weeks of training, Google has now understood what I’m most interested in and shows me tons of valuable resources I would have otherwise never discovered.

Thanks to their algorithm they also regularly show me articles about topics I had never even thought of before, so it helps broaden my horizon at the same time.

And broadening your horizon is one of the most valuable things you can spend your time on.

If people wanted to connect with you, where should we point them to?

Feel free to point them to my Facebook page or Instagram account. Every message explicitly directed at me will be read by me.

Alternatively, you can always reach out via LinkedIn. However, please make sure to state a valid reason in your connect request, as I don’t accept unsolicited requests that don’t explain what their reason for reaching out is.