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An Interview With Christian Flapton

Who are you and what are you currently working on?

Hello there. My name is Christian Flapton, and I’m the co-founder of Talkaboutsleep.org blog and community. It’s a project dedicated to healthy sleep. We have a team of experts who are ready to help those who live with a sleep disorder or need advice for their loved ones.

How did you get started in affiliate marketing? What keeps you excited about it?

It all started about 7 or so years ago when I first dove into SEO. I can’t recall the course I have watched, but it was quite popular at that time. I remember that it was very unusual to me and at first I even thought that’s some kind of multi-marketing. Though I decided to read more about affiliate marketing and give it a try. This experience really got me hooked, I shared this info with my team members and that’s how we started.

But then we’d agreed that it’s the right time for a big update (since we grew a sizable community) and switched from the blog to an affiliate project. Of course, it was a long process. 

What is one piece of advice you’d give to a newbie affiliate marketer? And what is one piece of advice they should ignore?

Set realistic goals and take your time – since if you’re not truly passionate about what you’re doing you’re probably going to drop it. That’s not a quick process, so you must be able to switch between your projects. Effective time management is your friend. 

What has been your favorite mistake? A mistake that in retrospect led to a great lesson and progress in your affiliate marketing?

Try not to overthink the whole process. You won’t be able to control each and only aspect of your project, so let it flow. And do your research while it works. Learn from it as it has unlimited potential and there’s always something you haven’t noticed the last time.

Which is incredible! 

As for mistakes… try to make your content original (a.k.a. do it yourself).. We had some troubles with copywriters in the past. So keep in mind that bad written content could harm your SEO. We had to get rid of some articles and re-write others to get back in position after a big drop.

What is one piece of software or a web service (besides Geniuslink) that allows you to be more effective as an affiliate marketer?

Ahrefs is a must have. Subscription is not cheap, but that’s one of the best instruments I’ve ever tried. You can track your own progress without any issues. 

You can always have a look at the trial first and then subscribe, but I believe that you get what you pay for. If you’re planning to work a lot on your SEO you should be ready to pay for the quality. Trust me, it will save you much time.

Use whatever you want, but don’t forget about Google policy. Stay alert of new updates. 

Do not forget about effective communication as well: Slack really saves your day. You can use several workspaces for each project and switch easily between them. Bots, add-ons… just use them!

How do you continue to educate yourself as an affiliate marketer? What are some of your favorite resources for learning?

Follow the trends and learn from them. Don’t make any idols, try to read as much as possible. There’s no such thing “as press 1 to win” solution. 

For beginners I’d recommend to follow backlinko and neilpatel to get insights.

Authority Hacker is a good source of inspiration as well. 

If people wanted to connect with you, where should we point them to?

I’d be glad to get in touch! So you can always send an e-mail to me via about us or find my social links on my personal page – here