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How International Is Your Online Audience? 7 Tools To Find Out

Understanding the geographical makeup of your online audience is important for crafting the ideal marketing message. As a link management platform that helps digital marketers build intelligent global links, we know that.

So, how international is your audience? Where do most of your fans reside? Do you have a surprisingly large amount of fans in the UK? Are you wasting your money on marketing efforts in Spain? Do you need to make an Amazon Associates account for the German storefront? Do you need global links in your promotions?

The following list of tools will allow you to answer these questions and more.

Did we forget your favorite tool for measuring your international reach? We’d love to hear about it in the comments!

1. Facebook Insights – The “no-brainer”

With over a billion people on this social network chances are, you are one of them.

If your business has a Facebook page (which it probably does), a very simple and “insightful” tool for judging where in the world your followers reside is available to you. Once on your page, if you click on the ‘Insights’ tab right above your cover photo, you can access a selection of core metrics. Upon clicking the ‘People’ tab you will see a screen that looks a lot like the above photo.

Here you can see where your followers are from by country, city, or even what language they speak. While this is only your Facebook likes, it should be a fairly representative sample of your business’s audience.

2. Twitter Analytics – #InternationalTraffic

Screen Shot 2014-09-30 at 4.43.35 PM

I would be remiss if I didn’t mention Twitter after Facebook. After all, they are the bread and butter of social media marketing for many businesses.

Like Facebook, Twitter offers a space where you can browse the performance of your content and other variables, like the locations of your followers. You can access your business’s metrics by logging into http://analytics.twitter.com. When you click on the ‘Followers’ tab at the top of the screen, a page will open that displays your followers’ interests, genders and locations. A quick study of your ‘location’ box should give you a feel for the global spread of your audience.

3. YouTube Analytics – For all the ‘tubers out there

International Online Audience Measurement Tool - YouTube Analytics

If you are among the growing number of businesses who are leveraging the power of the world’s largest video sharing platform, then you have a great way to gauge your international reach.

Powered by Google’s analytics technology, YouTube analytics go in-depth on all the basic performance metrics for every video you have ever produced. Among those analytics is the breakdown of where in the world your viewers are tuning in from.

If the interactive map doesn’t paint a clear enough picture for you, a variety of graphical representations of your audience’s global spread are available (like the one seen above).

To access this just go to your creator studio, click on the ‘Analytics’ tab on the left then scroll down to the ‘Demographics’ box and click.

If you only have a couple hundred views, this probably won’t accurately reflect your entire online audience, but could still provide an insight or two. For seasoned YouTube marketers, this a great tool.

4. Google Analytics – The heartiest tool on the list

International Online Audience Measurement Tool - Google Analytics

Connecting a Google Analytics account to your web pages allows you to use a plethora of measurables to better understand your online presence. Of all the tools on this list, Google Analytics is easily the most in-depth and comprehensive. In fact, the locations of your site’s visitors is one of the more mundane bits of information you can uncover using Google Analytics.

Since you can incorporate Google Analytics parameters directly into any link that you create using their Campaign URL Builder, you can easily see a massive amount of data trends for your audience including which page(s) of your website they favor, what the flow is from first page visit to purchase, and of course where they are in the world.

5. Mention – The handiest tool on the list

International Online Audience Measurement Tool - Mention

Mention allows you to track what is being said about you on the Internet. That includes, who said it, how they said it, and from where it was said for any phrase you desire.

Once inside your account you can click on any of your ‘mentions’ listed along the left side of the screen and then click on the ‘Statistics & Exports’ button once it expands. Within this view you can see exactly how many times a given phrase has been said in a given country. If you track your company name for instance, this tool can give you a great understanding of where you’re a hot topic (and where you’re not).

6. Alexa – The oldest trick in the book

International Online Audience Measurement Tool - Alexa

Alexa has been the barometer of websites’ success for a while now. This is likely the easiest tool to use on the list and, while you can pay for a premium version, the free version tells you quite a bit. Including the top five countries represented among your site’s visitors.

Simply go to Alexa.com and enter you domain name into the search bar at the top right of the screen. Scroll down a bit and you’ll a see a world map and a descriptive chart. Some sites don’t generate enough traffic for Alexa to have information on them. For the rest, it is a nice snapshot of a site’s traffic.

7. GeoRiot Dashboard – Our favorite tool (but we may be biased).

International Online Audience Measurement Tool - GeoRiot Dashboard

The GeoRiot dashboard is a central hub for managing the links you create using GeoRiot. Along with your total clicks, the dashboard also shows you your total commissions, your EPC and even breaks down the devices, operating systems, browsers and destinations for each click.

Of course, we also provide an interactive map showing you the clicks you got from each country and a chart breaking down the same information. This can be done for your collective links or on a link-by-link basis.

The dashboard is the first thing you see when you log in and all this information is front and center, and updated in real time.


In business, information is pivotal. Being informed allows you to make the best possible decisions. By leveraging these tools you can take your understanding of your online reach and your decision making to the next level.