Affiliate Profiles

An Interview with Jeremy Owens

Who are you and what are you currently working on?

My name is Jeremy Owens, and I’m the Chief Marketing Officer of Seriously Smoked, an affiliate website dedicated to grilling, smoking, and barbecuing.

How did you get started in affiliate marketing? What keeps you excited about it?

Starting a side hustle was a critical part of my plan reaching my financial goals. As such, I considered every available option, including affiliate marketing. The main feature of affiliate marketing that made me choose it, among others, is the capability to incorporate a hobby of mine as the topic of choice.

Since barbecuing, smoking meat, and grilling was both a favorite pastime and something I have extensive knowledge about, I didn’t hesitate to get into affiliate marketing with smoking and grilling as my niche. The fun part about it is that I don’t need to force myself to work because I’m always excited to write anything about something my heart truly loves.

What is one piece of advice you’d give to a newbie affiliate marketer? And what is one piece of advice they should ignore?

My advice is to read resources on the fundamentals of stoicism. Affiliate marketing takes time. So it is reasonable to see your income not to grow linearly as expected—there will be multiple drops during the early stages. However, one day, you will be surprised when the compounding effects of your efforts bear fruit in the future.

Affiliate marketers should not follow the advice of others who tell them to create an affiliate marketing website based on the most popular in the industry. Instead, newbies should focus on an area they are passionate about to ensure that they always have the drive to produce relevant content.

What has been your favorite mistake? A mistake that in retrospect led to a great lesson and progress in your affiliate marketing?

My favorite mistake is an old habit of mine—I tend to love overanalyzing stuff before doing an action. Although analysis is crucial in risk assessment, it is already counterintuitive if I take too much time with the investigation.

I started analyzing my problems in an organized manner—either written or drawn—to make it easier to arrive at a decision. Otherwise, I would have spent an eternity choosing between options if I only weighed the pros and cons in my mind.

What is one piece of software or a web service (besides Geniuslink) that allows you to be more effective as an affiliate marketer?

I recommend new affiliate marketers to invest in a paid web hosting plan. Although it is already common knowledge to do so, I still see rookies create this suicidal mistake. As such, it is worthy of mention.

For more advanced tools for affiliate marketing, I recommend using Pretty Links to manage and track earnings from all of your affiliate links. Aside from affiliate link management, it is also perfect for email campaigns with its proprietary “cloaking feature” that enables marketers to put affiliate links in emails discreetly.

How do you continue to educate yourself as an affiliate marketer? What are some of your favorite resources for learning?

There are a ton of online blogs dedicated to enriching affiliate marketer’s knowledge in the field of search engine optimization (or SEO) and digital marketing trends. When affiliate marketers equip themselves with the latest SEO practices, they can rank high organically, which increases their chances of making an affiliate commission.

The best resources I can recommend are Authority Hacker, Charles Ngo, Alpha Investors, and Sugar Rae. There are others too, but the ones I mentioned should take priority in your list of blogs to read.

If people wanted to connect with you, where should we point them to?

People can connect with me through my LinkedIn profile.