Affiliate Profiles

An Interview with Joseph Walker

Who are you and what are you currently working on?

Hi there, my name is Joseph Walker and I’m the founder of a Recroompick, online magazine dedicated to everything to do with games and recreational activities.

How did you get started in affiliate marketing? What keeps you excited about it?

Back in 2010, I believe (wow, it’s been ten years already!). It all started as a hobby since I decided to try making my own websites and first thought about ranking. That’s when I first heard about digital marketing, and you know – algorithms have changed since then significantly. I then switched to a job which was not connected to digital marketing and SEO (I worked as a journalist for a local gaming and entertainment magazine) and came back only in 2015 when I decided to make this my full-time job. I have joined a great team of specialists who have a great background. Most of them have their own personal projects, but together we are working on a Recroompick.

What keeps me excited? Well, changes. You must learn a lot: read news, reports, updates and follow community trends.

What is one piece of advice you’d give to a newbie affiliate marketer? And what is one piece of advice they should ignore?

Find the right team for your project. Don’t try to make everything alone – that’s a huge mistake. You might be a great specialist but putting too much of the workload on myself will only do harm to your workflow. Hiring the right people for each task is the key.
Ignore the guides. Most of them are not relevant anymore by the time you’re planning to try this strategy. Just do what you think is right, try to find new ways.

But play fair. Since, well, nobody likes cheaters.

What has been your favorite mistake? A mistake that in retrospect led to a great lesson and progress in your affiliate marketing?

That I skipped a lot. Technically I had to learn from basics after this – the rules are changing constantly so I spent a lot of time trying to keep up with the rest of our team. Writing for offline magazines has nothing in common with text for affiliate blogs. I’ve never thought it might be so tricky. But in the end I learned a lot.

Also need to mention, that it’s important to work with your followers, not only sell to them. Try to stay helpful, blogs without a community might stay in the ranking for a long time but in the end – they all look lifeless and not trustworthy.

What is one piece of software or a web service (besides Geniuslink) that allows you to be more effective as an affiliate marketer?

I’d say SEMrush is my favorite for competitive research (especially keyword research and competitor analysis). It works well with your Google Analytics account and helps you to see which keywords might bring in the most organic traffic. Quite handy I must admit!
I have tested both SEMrush and Moz, but I’d say they’re very different. So see yourself. Keyword analyzer is a must have if you want to be successful in your niche.

How do you continue to educate yourself as an affiliate marketer? What are some of your favorite resources for learning?

Communities. Well, you know – discussions are more effective than single posts or articles. So join forums, meet new people, learn from them, teach them.
Experience must flow!