My name is Kevin Miller, and I’m the founder and CEO of The Word Counter. I’m a growth marketer with an extensive background in SEO, paid acquisition, and email marketing. I studied at Georgetown University, worked at Google for several years, am a Forbes contributor, and have been the head of growth and marketing at several top tier startups in Silicon Valley.
How did you get started in affiliate marketing? What keeps you excited about it?
I started in affiliate marketing years ago when I first dove into SEO and digital marketing in general. While a lot of the technical details have changed, the concepts and value of affiliate marketing have stayed the same. Today there are more ways than ever for companies to find affiliates who are on-brand and who can effectively promote their products and services on social media, personal blogs, and more.
What is one piece of advice you’d give to a newbie affiliate marketer? And what is one piece of advice they should ignore?
The best advice for anyone new to affiliate marketing is to get a deep understanding of your audience. Know your audience, know what they like, dislike, and how best to reach them—that is what matters. In terms of bad advice, some affiliate markets produce too much time-sensitive content. You should focus instead on in-depth, evergreen content that has long-term SEO value.
What has been your favorite mistake? A mistake that in retrospect led to a great lesson and progress in your affiliate marketing?
At the beginning of my affiliate marketing career, I too often “sold” rather than “helped” potential customers. I would use bold “buy now” type calls-to-action that were right in people’s faces. One day I finally stopped doing that and instead simply focused on giving potential customers useful information and actual answers to the questions they were asking. The results were tremendous. When you “help” rather than “sell,” customers will come to you.
What is one piece of software or a web service (besides Geniuslink) that allows you to be more effective as an affiliate marketer?
With affiliate marketing, you need to use some sort of tracking software. Post Affiliate Pro is a good one, but there are also several others. Just use whichever one you like best and find most intuitive because you are going to be using it often!
How do you continue to educate yourself as an affiliate marketer? What are some of your favorite resources for learning?
There are plenty of great online resources out there for affiliate marketers. I make sure to simply Google “affiliate marketing” or a similar search term a few times a month to read recent news, reports, research papers, or whatever else catches my eye and helps keep me up-to-date.