Geniuslink News

An Interview with Lorie Sew

Who are you and what are you currently working on?


You might know me by the name Lorie Sew. I’m currently working on a Sewingland project (we post sewing tips and product reviews) as a senior writer – I also worked as a content specialist for several online magazines (including Medium and Threads).

As a team we take the time to research all the things sewing enthusiasts might need for their work. We also have an informational “How to” blog where we answer our reader’s questions.

How did you get started in affiliate marketing? What keeps you excited about it?

Well, compared to others – I started not so long ago. It was 2016 when I first leapt into affiliate marketing – when I realized that it’s possible to monetize my content. Yes, it might sound funny, but just as my friends I have only shared my experience at forums dedicated to sewing and personal blogs. For me it was something new, an open door. Opportunity.

Before this I had to choose between my work and hobbies, but now I can do something new for me and still share my experience with other enthusiasts. That’s the thing that took my personal interest to another level and made my hobby profitable.

Of course, my first two blogs were not so successful – I’ll talk about this later. Still, it was an experience. Gladly I was able to learn from my mistakes and move forward.

What is one piece of advice you’d give to a newbie affiliate
marketer? And what is one piece of advice they should ignore?

Quality first, backlinks later. You won’t get good results and stats without hard work from the very start. It takes time so you won’t see the results immediately. But piece by piece you’ll be able to build something new and unique.

Don’t try to reinvent the wheel. There are always trends, old and new, and you can do your research before trying something. Some techniques proved to be harmful to your website’s SEO, so better be safe than sorry!

What has been your favorite mistake? A mistake that in
retrospect led to a great lesson and progress in your affiliate

Back to my first experiments. Don’t waste your time on pretty looking websites. Content first- other things later. Your wonderful design won’t bring you any profit since your blog won’t be
visible to the others.

Prioritizing is your friend.

What is one piece of software or a web service (besides
Geniuslink) that allows you to be more effective as an affiliate

Won’t say much about optimization (let’s just say, it’s not my division!), but I can share some software for content making.

CoSchedule is a perfect tool for a team to manage your workflows. Also, I’m able to share all the files here as well which is quite handy.

Trello is another option which is great for
multitasking. I use it mostly for my own tasks.

Don’t forget to use keyword explorers as often as possible. Track back your main keywords with MOZ or Ahrefs. Another great tool you can find is Ahrefs is domain comparison. It allows you to compare different domains and IPs, backlinks, backlink types, and graphs of changes in each domain. works well for content analytics.

How do you continue to educate yourself as an affiliate
marketer? What are some of your favorite resources for

It’s always a good idea to learn from others, especially if you’re a novice. It works just as sewing – it’s much easier to track back your progress when you have a company or a
mentor. Build connections, share your ideas with others.
If you prefer to read, then Matthew Woodward’s blog and Shaun Anderson’s “Hobo best” are really something. If you’re too busy to read – try podcasts such as “AuthorityHackers” or “Build your tribe” (tips to build social media – might be great if you want to grow a community and to promote your site).

If people wanted to connect with you, where should we point
them to?

Point them here, at! I’d be glad to keep in touch.