Who are you and what are you currently working on?
Hi there, I’m Luis and I’m a content maker working on several projects related to the music industry. I took a break for a while and now I’m getting back in the business. My latest project is PrimeSound, a blog dedicated to musical instruments, tutorials and everything that might interest a novice or a professional musician.
How did you get started in affiliate marketing? What keeps you excited about it?
My first projects were more like a hobby – I’ve never considered them to be a reliable source of income. What a mistake. Then I was researching ways of blog promotion and monetization and found some information about affiliate marketing that got me hooked. I fell down the rabbit hole googling courses and related blogs. At the same time, I studied the business side of affiliate marketing and it helped me to build my strategies.
Since then I successfully curated several websites for others. But with time passing, I’ve started my own project with my team of specialists – as for now, there are seven of us.
What is one piece of advice you’d give to a newbie affiliate marketer? And what is one piece of advice they should ignore?
To stay successful, you should analyze each step you take from coding to writing your content. It might be overwhelming from the start, but the process itself is really challenging and rewarding. So as long you’re motivated and persistent, everything is going to be fine.
Don’t even try to follow “quick” schemes. In most cases, they just won’t work. In the worst case… well, I believe, since you’re interested in marketing – you don’t want to lose your precious time and money for nothing. Most free courses I’ve seen or taken were so-so ones and more like time killers. Logic is quite simple: not every marketer would like to share his/her schemes as they don’t want extra competitors in their niche. Otherwise… Beware of scammers, since there are lots of fake “experts” nowadays who will try to sell you information which could be found freely via searching engines/at forums.
Selfgrowth is more important, trust me.
What has been your favorite mistake? A mistake that in retrospect led to a great lesson and progress in your affiliate marketing?
Don’t try to sell your audience the most expensive equipment in order to gain as much as possible. It just doesn’t work this way. Without understanding your reader’s needs you won’t go anywhere, so spend some time reading about consumer’s choice. Focus on products that might be useful to your readers, try them first and then speak from your heart.
From the start (back in 2014), I was trying to play big since my income was not so great. I won’t say it was a disaster, but after a while I switched to a different scheme, creating different types of reviews for my follower’s needs (and budget) which was more effective. Some of the other contributors here said that you shouldn’t waste your time for products that will only gain you a buck a two. I’d say – it’s still better than nothing at all. People just won’t buy anything from your brand or if you recommend something just because you did this. You should build trust first. So try to stay helpful.
What is one piece of software or a web service (besides Geniuslink) that allows you to be more effective as an affiliate marketer?
I use the Keyword research tool from Moz most of the time since you should always track back your main keywords. Also, MozBar (plugin) is pretty great for monitoring your stats.
How do you continue to educate yourself as an affiliate marketer? What are some of your favorite resources for learning?
I’m always searching for new trends, and my competitors are helping me with this. Using such tools as Moz and Ahrefs will help you to analyze their strategies and build your own tactics so you could keep pace with trends.
As another option, follow Reddit threads and other forums to keep in touch with others.