“2nd Tier” clicks are clicks that originate from either 1) a country without a local storefront or 2) a country without an affiliate program.
Typically, 2nd Tier clicks don’t produce revenue because there isn’t a local affiliate program. However, it’s become common practice for consumers in countries without an iTunes / App Store presence or with a minimal presence (eg, no music store) to make purchases from a larger country’s store.
Now, GeoRiot offers the ability to specify an affiliate program to use for all clicks originating from countries without an affiliate program. By setting your 2nd Tier click preferences, you can decide how these clicks will be handled and further monetize your existing traffic.
Where can I set my preference for 2nd tier clicks?
The “Affiliation Preference” feature is found under “Actions” on the “Manage Traffic Sources” page, allows you to specify the affiliate program to use for 2nd Tier clicks.
Where is a user routed if they have a local storefront but no affiliate program?
For clicks originating from countries with an iTunes / App Store storefront, consumers are routed to their local stores but their link will be affiliated for affiliate program you select.
Where is a user routed when they don’t have a local storefront?
For clicks originating from countries without an iTunes / App Store storefront, consumers are routed to the storefront corresponding to the affiliate program you selected.
While most clients will likely send their “2nd Tier” clicks to the United States (LinkShare), you may find that a different setup maximizes your conversions. We would love to hear about what works best for you.
You can find more information about managing your 2nd Tier clicks here: http://www.georiot.com/resources/managing-account/#2nd-tier