A note from the CEO on why we changed the way we charge for our service.
Over the past few years, we have invested heavily in developing awesome new features. Features like the ability to place remarketing pixels in your links, A/B testing, UTM support, language-based targeting, a reporting engine and Choice Pages (which we’re currently working hard to level up). However, only a small percentage of our clients were able to benefit from these, as they were merely available in our Plus and Power plans. We felt like that was a waste.
Some of you told us that you could really use those features, but didn’t need all the clicks provided in our premium plans. Others were happy with the features but found themselves stuck between our plans. And frankly, there was a lot of room to be stuck given the price gap between our $9 Core plan to our $499 Power plan.
Over the past few months, we put our heads together to restructure our pricing in a way that gives more clients access to more features. We want a pricing model that gives you everything you need, without having to pay a price that is out of line with the number of clicks you’re using. And I think we’ve got it, or at least a strong start.
We are done with having multiple “plans.” Instead, we are granting access to all of the geni.us link-building tools and reporting and simply charging for the clicks you’re using, in buckets of 1,000 clicks for $2 each. That means even if you’re only spending $2 per month with us, you’ll have access to the same set of powerful tools that many of our large corporate clients get to use. This is our way of leveling the playing field by offering the richest set of features available to creators and marketers, with a pricing model that will hopefully scale in-line with your revenues. This is also going to make our product roadmap decisions a bit easier, as we’ll be building features for all users and not just a small subset.
Our goal is to help you become a better marketer. If we are doing our job then your business should be growing (and our business will grow with you). We want this to be a win/win and think the new pricing does exactly that.
With the new plan, your monthly invoice could go up or down, depending on your usage. So take a look at our new pricing page and FAQ and please let us know if you have any questions. Our team is ready to help and answer any questions you might have.
And as we’ve done in the past, if your current pricing setup works for you, we will happily continue to honor that. You can move to this new pricing format if and when you want.
Our goal is to win/win.
I look forward to your feedback.
Thanks for your continued support. It means the world to us.
-Jesse Lakes & Team Geniuslink