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Affiliate Marketing Amazon Associates

Amazon.com Affiliate Commission Rates: A Historical Guide

The Amazon.com affiliate program (a.k.a. the Associates Program) is the most popular affiliate marketing program in the world with one recent source citing “millions” of affiliate publishers.  The Amazon.com Associates program has also evolved significantly since its inception in July of 1996 (as anything Internet-related should in the ~ 23 years of its existence). One of the most impactful changes is in how the affiliate program rewards the affiliate publishers who direct customers to Amazon and recommend various products.  

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Affiliate Profiles

An interview with Darcy Ogdan-Nolan

Who are you and what are you currently working on?

My name is Darcy, I’m 31 and currently living in the beautiful Brunswick Heads area of Northern NSW, Australia.

The weather up here is basically outdoor-friendly all year round so I try to spend as much time as possible swimming, running and adventuring in the sun to balance out the demands of a laptop lifestyle!

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Profiles

An interview with Peter Czepiga

Who are you and what are you currently working on?

I’m on the growth team at Bespoke Post, a cross-category men’s subscription/eCommerce brand. I manage our affiliate program, our paid social channels, and pretty much wherever else I’m needed!

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Affiliate Marketing Amazon Associates Conferences

End of the Amazon Associates Era?

Note: This blog is based on a presentation our CEO / co-founder Jesse Lakes gave at Affiliate Summit West 2020 and a recent YouTube video with the same name.

For most creators, bloggers and affiliate marketers, Amazon’s affiliate program is the only game in town. 

Yes, that’s a bold statement but I think it’s been earned.  For over 20 years Amazon has offered an easy to learn, easy to use, and high converting affiliate program that covers a massive product catalog.   

And yet, in the last few years these same creators, bloggers and affiliate marketers have been seeing their revenues drop, accounts closed and seem to be changing their perception of Amazon’s affiliate program from love to fear. 

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Affiliate Marketing

Marketing Principles For Your Next Affiliate Project

Ok, so you want to start an affiliate project but are worried about how to market it. It’s a valid concern. And while there is a lot of tactical information about how to execute certain types of (mostly online) marketing campaigns, the reality is that it’s important to take a step back first and make sure that you have a strong foundation based on marketing principles before you start getting busy executing.

Because the reality is, if you get these things right, the actual promotion gets to be much much easier. Not easy, but certainly easier.