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Geniuslink News

Video: GeoRiot Presents At NY Music:Tech

 

Last October, we had the opportunity to present at the NY Music: Tech meetup in Brooklyn, alongside a handful of other startups who are shaking things up in the music tech world.

The folks at Music: Tech were kind enough to film the event which means those of you who weren’t able to attend, can now catch Jesse’s demo right from the comfort of your very own computer. After that, head over to the MusicTechster YouTube channel for even more videos from the evening including presentations by our friends at Groovebug, Superglued and Cyber PR.

A big thank you to everyone who helped make the evening a success, we had a blast and hope to cross paths again soon.

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Geniuslink News

“The CD is essentially a coaster now”…. And More SF MusicTech Highlights

This week we made our first appearance at the 12th Annual SF MusicTech Summit.

With over 30 panels featuring speakers from every corner of the music industry, a startup demo show and copious networking parties, it was an inspiring and thought-provoking day from start to finish.

“If computers in the future can compose music that’s 1000% better than anything you’ll find yourself because it knows your brain, how will it change the music sharing experience?”

Without a doubt, the award for the day’s most colorful debate goes to the How We Will Experience Music in the Future panel featuring Malthe Sigurdsson (Rdio), Dave Allen (North), and Max Weisel (RelativeWave). The panelists engaged in a heated discussion about the future of not just the music industry, but the artists, bands, and sounds we listen to. When Weisel, an app developer, and digital artist, suggested future music discovery technologies could incorporate Pandora-like algorithms that go one step further by creating and composing personalized sounds for our ears based on our individual tastes in music, several members of the audience became participants and jumped in to voice their opinions.

Discovery is the intersection of technology and human emotion.”

The Music Discovery Panel featured Ethan Kaplan (Live Nation Labs), Shane Tobin (The Echo Nest), Jon Irwin (Rhapsody), Eric Bieschke (Pandora) and Katie McMahon (SoundHound). They discussed the various technologies and services at our disposal for finding and discovering new music; a topic that made its way into several conversations throughout the day. It was interesting the experts’ take on music discovery as a process that transcends international borders due to technology but is halted due to legal and copyright issues.

“Content is king.”

Nick Adler (VP Business Development, The Cashmere Agency / Stampede), Nic Adler (The Roxy / Adler Integrated), Jaime Robinson (Pereira & O’Dell), Will Hoover (GoPro) and moderator David Haynes (SoundCloud) of the Music, Brands and Technology panel told us about the innovative new methods artists are embracing to connect with their fans. They explained that the influx of interactive content, such as behind the scenes concert video or an artist’s Instagram stream, has brought a new dynamic to fan/artist relationship. Granting fans this intimate a level of access to their favorite musicians, has given rise to branded content and, in turn, opened a previously unexplored marketing channel.

Streamers stream, buyers buy, stealers f*@!%ing steal.”

The Digital Marketing panel, with Jeff Watson (Warner Bros Records), Jeff Rabhan (The Clive Davis Institute of Recorded Music), Asya Shein (Fusicology), and moderator Bryan Calhoun (The Blueprint Group) hosted an intelligent debate about the varying ways in which music is marketed to users based on how they acquire their music. It seemed that every attendee at the Summit had their own opinion about buying vs. streaming vs. stealing, and it was interesting to hear a debate about whether these different methods of acquisition help or hinder one another.

“A good festival is a 360-degree experience.”

The What Other Genres Can Learn From EDM included John Boyle (Insomniac), Philip Blaine (Philip Blaine Presents / Robot Picnic), Josh Gabriel (Gabriel & Dresden / Mixman Technologies) and moderator Alexis Giles (DJZ). Much of the discussion topics stemmed from the unique relationship between EDM artists and their fans. Moderator Alexis Giles explained that by embracing technology, the EDM genre has given way to a unique revenue model. Essentially, by distributing free online content, artists are been able to collect valuable user data which in turn allows them to effectively reach a targeted audience that is most willing to spend money on their favorite artists.

Throughout the day, we overheard several people comment on how impressed they were with the caliber of the event and we couldn’t agree more. SF MusicTech co-founders Brian and Shoshanna Zisk really hit this one out of the park. We loved exchanging ideas and “geeking” with our peers in the music and tech worlds.

Whether you’re a vinyl lover, a digital music composer, or believe the future of music lies in computer- generated sounds, you can’t deny the power of music to spark debate and emotion among us, a community of music lovers.

We’ll be counting down the days until next year’s Summit, and in the meantime, we look forward to continuing our conversations with many of you at SXSW in just two weeks! (No rest for the weary, eh?).

SFMusicTech2013_logo_1802

 

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Articles Geniuslink News

Give iTunes Gifts, Make A Little For Yourself!

iTunes Gifting

The iTunes / App Store Affiliate Program announced yesterday that they’ve extended the ability to earn commissions on gift purchases from the iOS 6 iTunes Store (something that was previously only available for desktop iTunes Store).

Still wondering why you should be stoked about this?

Look at it this way: The price point of an iTunes Store gift card ($10 – $100) is significantly higher than your typical item (i.e. Angry Birds for $0.99).  Now, would you rather have 5% of $10, or 5% of $0.99? We thought so.

So can GeoRiot support this?

Answer: Absolutely!

Just take this URL (https://buy.itunes.apple.com/WebObjects/MZFinance.woa/wa/buyLandingPage) and convert it into a GeoRiot link using the “Quick Build” format and making sure you grab your TSID (or just swap out the TSID in the link below with yours).

E.g.

<http://target.georiot.com/Proxy.ashx?tsid=19&GR_URL=https%253A%252F%252Fbuy.itunes.apple.com%252FWebObjects%252FMZFinance.woa%252Fwa%252FbuyLandingPage%253FpartnerId%253D30>

And what if you want to use GeoRiot with one of the pretty banners that are now available? No problem!

Just take the HTML that you got from LinkShare and swap out the URL in the HREF tag with your GeoRiot link.

E.g. This:

<a href=”http://click.linksynergy.com/fs-bin/click?id=8i/ET44NjHw&offerid=78524.10001961&type=4&subid=0″><IMG alt=”Apple iTunes” border=”0″ src=”http://images.apple.com/itunesaffiliates/US/newsletter/GiftCertificates_120x90.jpg”></a><IMG border=”0″ width=”1″ height=”1″ src=”http://ad.linksynergy.com/fs-bin/show?id=8i/ET44NjHw&bids=78524.10001961&type=4&subid=0″>

Goes to this (again, remember to use your TSID):

<a href=”http://target.georiot.com/Proxy.ashx?tsid=19&GR_URL=https%253A%252F%252Fbuy.itunes.apple.com%252FWebObjects%252FMZFinance.woa%252Fwa%252FbuyLandingPage%253FpartnerId%253D30″><IMG alt=”Apple iTunes” border=”0″ src=”http://images.apple.com/itunesaffiliates/US/newsletter/GiftCertificates_120x90.jpg”></a><IMG border=”0″ width=”1″ height=”1″ src=”http://ad.linksynergy.com/fs-bin/show?id=8i/ET44NjHw&bids=78524.10001961&type=4&subid=0″>

Have fun!

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Geniuslink News

The Next Generation of Affiliate Links: GeoRiot 3.0

Notice something different?

We thought you’d never ask.

We’re absolutely tickled to introduce (drumroll please!): GeoRiot 3.0.

First, you might notice we’ve had a little work done. (Hey, after nearly four years and closing in on a billion clicks we’re not spring chickens anymore!) Along with our sleek new look, you’ll notice a cleaned up, more concise explanation of, and approach to, international affiliate linking.

However, as you familiarize yourself with the new GeoRiot website and updated dashboard (don’t be shy, we’re still the same unified affiliate linking provider you know and love!) you’ll see that our makeover is just as much about brains as it is beauty.

Our first-of-its-kind, zero-click link-making tool is front and center, greeting all those who enter. Kind of like our version of a ‘Welcome’ mat. We figured, why beat around the bush? Creating bad a$$ globally aware affiliate links is what we do best. By featuring the tool, we’re making it easier than ever to convert your iTunes links into a single, internationally aware affiliate link. Pretty cool, huh? Feel free to grab an iTunes product URL and play around with it. (While you’re at it, help yourself to a free GeoRiot account using our new automated account set-up process. Go ahead…. We’ll wait…)

Dive a bit deeper into the new GeoRiot and you’ll soon discover that our site is chock full of support and resources. Last summer, we went back to the proverbial drawing board to begin this massive overhaul.  We had lots of ideas about how to improve GeoRiot, but one collective goal. We wanted to bring affiliate linking to the masses by making every step of the process über user-friendly. From explaining the problem at the root of it all: geo-fragmentation, to helping you build and manage your links, to offering detailed illustrated affiliate network guides, to providing support for optimizing and tracking your links – we’ve created a site that we hope will broaden and extend the appeal of affiliate linking, rather than cause users to throw up their hands and reach for a beer. To make sure we accomplished this goal, we even spent some time in the video-editing booth creating a series of HD tutorials to help you get started with the TradeDoubler, DGM and LinkShare affiliate networks, and then incorporate them into your GeoRiot dashboard. Head over to our brand new YouTube channel to watch these and, while you’re there, be sure to check out our animated promo video. It’s pretty cute if we do say so ourselves.

It’s been a long and exhausting couple of weeks wrapping things up. We’ve consumed enough energy drinks to fuel a professional football team and had plenty of Turntable.fm- inspired late night dance-offs, but we’re passionate about what it is that we do. We’re on a mission to fix the Internet one affiliate link at a time, and the new GeoRiot.com is doing just that.

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Geniuslink News

Out with the OLD, in with the NEW

We’ll be the first to admit that our “GRID” based linking system was NOT the easiest to use, or understand.

Having to find the GRID value that matched the right traffic source in your dashboard, that was then associated with the country your link was based on, was not what you wanted to deal with after jumping through all the hoops of getting signed up and approved by the various affiliate networks.

Well, after today we hope to never have to say “GRID” again. We are on to something better, and much simpler to use — “TSID”.

While it doesn’t sound as cool as it’s predecessor the technology behind it is.

With the “Traffic Source ID” you simply reference the ID of your traffic source and leave the rest to us. We’ll parse out iTunes link, identify your assigned affiliate tracking parameters and rebuild the link and pass it along faster than ever.

This means that you’ll find all the link building tools at the traffic source level (instead of 45 options at the country/ affiliate program level) in the GeoRiot dashboard.

Of course, everything is backward compatible so your old links will continue to keep earning you international commissions.

As always, please let us know if you have any questions, comments, or concerns.

More info on the new TSID:

The Link Maker Tool is saying that my “Your affiliate network is: DGM (Partner ID: 1002)” and my links now end with “partnerId%3D1002.” Is that wrong? 
Previously we needed to pass in the partnerId parameter to the Link Maker tool to build the proper GRID based links. Now, because we don’t pass in a partner Id value the Link Maker tool simply defaults to using DGM / partnerId=1002. This is expected and nothing to worry about. These links work perfectly well and, as always, we pass them on to the user built specifically for their country and store and the relevant affiliate program.

How do I define my “base country?”
Your base country is still defined as the country that the iTunes link is based on. For example:
US – http://itunes.apple.com/us/app/
UK – http://itunes.apple.com/gb/album/
Australia – http://itunes.apple.com/au/artist/

Does this work for all types of links (Quick Build, Find / Replace, Search)? 
Yes!

Can I now use a link from a country that doesn’t have an affiliate program?
Yes! Links from China, Russia, India, etc. will now all work properly with the TSID system