Tell us about yourself and your channel.
I am a Tamil Canadian, originally born in Germany and moved to Canada when I was four years old. I am a scientist by day, more specifically a biochemist. I live and breathe the world of science, as it’s my first love (aside from my fiancé of course) and passion. I am currently completing my PhD and working in one of the major universities in Ontario. When I am not immersed in the world of science, I am thinking about the fascinating world of Tech. I started my Tech YouTube channel in December of 2019. I decided it was time to share my interest in tech with the rest of the world. My channel currently focuses on Apple products, Android Smartphones and various tech accessories.
How did you get started on YouTube?
Honestly, it was always something I really wanted to do since I was a young teenager. But, I was just afraid to get started and had so many questions. How do you even begin? Will people relate to my content? I was quite insecure about whether people would be interested in what I had to say. I grew up watching quite a bit of Dave2D and MKBHD, I guess you can say they inspired me to start my own channel. I thought to myself, they must’ve also been afraid to take the plunge but look at where they are now. So I took the plunge. I felt that I had a different perspective to offer from what was already out there. I got up one morning, looked around my room and saw a pair of wireless earbuds (TicPods Free) so I picked up my IPhone X ready to record and said “Let’s do this!”.
What is one piece of advice you’d give to a newbie creator? And what is one piece of advice they should ignore?
Have you ever heard of the “Spotlight effect”? It’s when we tend to overestimate how much other people notice things about us, more specifically, it is when we think there is a spotlight on us at all times highlighting all of our flaws or mistakes for the world to see. So, my one piece of advice (thank you Nike) is: JUST DO IT! You are your own worst critique and don’t let that stop you from doing something you really want to do.
If anyone tells you, your camera gear and equipment don’t matter, I say, don’t listen! I understand when you start off, you work with what you have. However, as you grow and continue to build both your content and your channel, your gear and equipment become a big part of your success. It’s not enough to simply just have good content, but you must also have good gear to help support the production of your videos. Invest in the work you do because you will definitely reap the rewards.
What is your favorite video you have ever made?
Hmm, I would have to say it was the review I did on the Pixel 5. I was proud of the work I did on this particular video. I took a slightly different approach, where instead of solely focusing on the specs of the Pixel 5, I decided to focus more on the evolution of the phone. I built my entire script around capturing the true essence of this phone through storytelling. In addition, I loved the cinematics with this video especially because I was able to record the video during golden hour which is usually difficult for me because of my schedule.
What are some tools that allow you to be more effective at your craft?
I use a productivity App called Notion. I love this App, and without it, I don’t know how I would get my videos done. It gives me a place to store my script, have a checklist, and helps me map out my workflow. What I also love about this App is that I can access it across various devices whether that be my phone, tablet or computer. This is really important for me because I never know when an idea is going to pop in my head and I need to be able to note it down and be reminded to work on it at a later time. The next tool that comes to mind is another App called the Teleprompter. This App is such a lifesaver when I am recording my videos. I have my script on this App and it’ll scroll at my pace while i’m recording. I am a really fast talker, so this App helps me find that sweet spot so that I am not talking too quickly on my videos. Finally, we cannot forget about my monitor. I use the Dell U2702Q monitor which helps me with my filming and post-production process. It has amazing colour accuracy for a reasonable price which is important for those crisp cinematics.
How do you continue to educate yourself in your craft? What are some of your favorite resources for learning?
In terms of continuous education, what I rely on most is really just other great YouTube videos. There is always so much to learn from others in your niche. For example, Roberto Blake is one of the YouTube channels that I often visit to help me understand how to grow my channel.
My other source of education or a resource that I go to would have to be my fiance. She is who I go to to better understand Search Engine Optimization (SEO), timing the trends, digital analytics, and how to optimize data analytics to grow my channel. She is also a great resource when it comes to my scripts and storytelling, as I’ve learned from her over the years how to effectively bring my scripts to life.
What has been your biggest tool for subscriber growth?
I think it is important to build a community no matter what field you work in. You want to be connected to people who do and enjoy the same work as you, can offer a different perspective, provide constructive criticism and help you learn and grow. Hence, I created a group chat called TYU (Tech YouTubers Unite). This is a group of myself and some other talented Tech YouTubers, where we share knowledge, experiences and provide support to one another. They are definitely the biggest reason for my subscriber growth. They watch a majority of my videos, give me that thumbs up and always leave a positive comment. Having a community stick by you from when you first started really helps your channel grow as they are the reason your channel gets noticed by others due to the algorithmic push.
Do you put much time into making your videos SEO friendly?
Yes! When I first started with my channel I didn’t know anything about SEO and why it was important for growth on YouTube. As I began to learn both its value and importance, I definitely started putting in the work to make my videos more SEO friendly. I wanted to make sure the videos that I was uploading when I first started were undercovered searchable content because I knew that as a new channel my videos would not rank in search. With growth, I continued to focus on SEO by paying attention to my tags, video titles and trending topics.
Is there a trend that you are seeing emerge in 2021? What excites you about it?
Definitely. I am seeing an emerging trend in old phones making a comeback. So older models, older generations. Not everyone is into new and fancy tech, some people are just looking for a basic phone to use day to day. This is super exciting because there is a whole new market that is open, growing and creating opportunities for new content creators. I’ve seen even with my own channel, how well some of my videos that cover older generation phones have been doing.
When did your channel start to ‘pay off?’ In other words, when did your channel start to make you money?
Two weeks before the iPhone 12 was set to release, Apple decided to remove the charging brick from all of their phone boxes. They removed the charging bricks in order to be “environmentally friendly”, hence changing the structure and design of their boxes. I realized that no one had made any content regarding these new Apple boxes. So, I decided to purchase the iPhone 11 and created a video titled “New iPhone 12 box, what do we get inside“. I think many people saw the title and thought the video was about the new phone and not specifically the box. Hence, this resulted in a surge of views (about 600,000 in just 3 days) and my video went viral. In a span of just three days my subs went from 3000 to 7000. I capitalized on this virality by creating videos non-stop on various Apple products for the next few days. As a result, this created a snowball effect and I began to get an increase in viewership and subs. This is truly when the channel started to pay off.
Have you created sponsored content? If you have, how did you get in contact with your sponsors?
Yes, I have. I met a close friend through YouTube named Fernando Silva who is also a Tech YouTuber. He had some contacts and helped me get in touch with them. He created the connection between us and that is how I contacted my first sponsor. With the growth of my channel, I have now come to a place where sponsors contact me instead of the other way around.
Anything else you’d like to share?
To everyone that is getting started or are thinking about getting started, this is what i want to say to you. We live in a time where people want instant gratification and immediate results. But the reality is, YouTube like any other job or career, takes hard work, dedication, time, effort and consistency. So, put in the work, stay committed and don’t give up because all it takes is that one great video to help skyrocket your career.