A year and a half ago when we started this series, we had the pleasure of interviewing Ruggero. It is so exciting to see things come full circle and see his affiliate site grow. Check out his original interview with us for a throwback!
Who are you and what are you currently working on?
My name is Ruggero Loda. I’m one of the top Amazon Affiliates in the Running Gear niche. Currently working on being #1 in my niche and adjacent ones.
How did you get started in affiliate marketing? What keeps you excited about it?
I got fired from my job at Reebok. I made a simple website with a couple of reviews to show prospective employers, and because this was 10 years ago I suddenly started getting visits and requests for more content. I consented, and when I started looking for ways to monetize what I was doing, I find affiliate marketing!
What is one piece of advice you’d give to a newbie affiliate marketer? And what is one piece of advice they should ignore?
My #1 piece of advice is, “niche down”. With the way Amazon has sliced commissions this year, and Google Search traffic decreasing for the past 2 years, it’s getting more competitive out there. So for example, if you want to do an affiliate project on “pet food”, that might be tough. But if you niche down to “vegan pet food” or “iguana pet food” or at least “cat pet food”, you’ll be able to differentiate yourself better – and get better end results.
What has been your favorite mistake? A mistake that in retrospect led to a great lesson and progress in your affiliate marketing?
I think my favorite mistake was deciding to make a quiz that points readers to a perfect pair of shoes. I decided to make the tool before interactive content was a big trend and it took a bunch of time and money to make. I had no idea whether it would help the site, either. I was very frustrated by the end of the production cycle. But, the tool turned out to boost affiliate clicks by over 50% at the time (from <2% to 3%<!).
What is one piece of software or a web service (besides Geniuslink) that allows you to be more effective as an affiliate marketer?
Ahrefs. Without their keyword research I would find it difficult to get the monthly organic traffic that we have (180-200k visitors/month).
How do you continue to educate yourself as an affiliate marketer? What are some of your favorite resources for learning?
I really like cxl.com and their courses. If we need to upskill myself or someone else, we usually go there. I’ve also taken a couple of digitalmarketer.com products and that was quality content.
If people wanted to connect with you, where should we point them to?
Feel free to connect with me on LinkedIn.