Since the addition of our six new metrics earlier this month, hopefully you’ve had a chance to check out what the new reporting offers. In doing so, you may have discovered some interesting data under the Browsers, Devices, and Operating Systems tabs – names such as “Spider” for OS and Devices and “Bing Bot”, “Google Bot” or “Slurp” for the Browsers. These clicks are coming from the automated tools that sites such as Google use to index the Internet.
Crawling links is what allows the Google’s of the Internet to learn about your content and are crucial in adding your site among others for more relevant search results. However, there is no benefit in having spiders crawling your links to items in iTunes and Amazon. In fact, it can artificially inflate your Clicks number, which will lower your EPC and Conversion Rates, and may cause discrepancies between GeoRiot and Amazon / iTunes reports.
We purposefully include all clicks in our reports because we always want to display exactly what is happening with your links so you can make educated decisions on your end. However, there is a way to stop spiders from crawling your links and inflating your clicks that is easy to implement and give you more accurate reports.
When adding links to your site or app, all you’ll need to do is add the rel=”nofollow” attribute to your HREF tag for any link you want a spider to ignore. Doing so should not only clean up your Clicks traffic, but is also considered best practice for purchase links (and can actually help with SEO).
An example of the “nofollow” attribute added would look like:
<a href=”http://target.georiot.com/Proxy.ashx?tsid=1&GR_URL=https%3A%2F%2Fitunes.apple.com%2Fus%2Falbum%2Fid696830354%3Fi%3D696830837” rel=”nofollow” title=”Parachutes by Coldplay on iTunes, powered by GeoRiot”> Parachutes by Coldplay</a>
Feel free to reach out to us if you have any questions about spiders, adding the “nofollow” attribute to your links, or anything else GeoRiot related. We’re here to help.