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Affiliate Profiles

Our interview with Stacy Caprio

Who are you and what are you currently working on?

My name is Stacy Caprio and I currently invest in websites as well as manage a few of my own sites.

How did you get started in affiliate marketing? What keeps you excited about it?

I started learning about affiliate marketing while still in the 9 to 5 world as I worked in marketing. I created my own sites during this time and experimented with it. It’s exciting to know the possibilities and thinking of creative ways to grow and structure how you do it keeps me coming back each day.

What is one piece of advice you’d give to a newbie affiliate marketer? And what is one piece of advice they should ignore?

My advice to a newbie affiliate marketer is to create your own site and test everything you can on it, including everything you read. This is the best way to learn. You should ignore people who tell you to follow your passion at all costs. Following passion can be good, but sometimes it isn’t profitable so you’ll need to be able to adjust.

What has been your favorite mistake? A mistake that in retrospect led to a great lesson and progress in your affiliate marketing?

Buying a website where the owner lied about affiliate earnings so I overpaid for it. Now I know to always verify revenue before buying an affiliate site.

What is one piece of software or a web service that allows you to be more effective as an affiliate marketer?

TablePress is a great plugin or tool for any affiliate marketer because it allows you to compare products and easily structure your posts for more effective SEO.

How do you continue to educate yourself as an affiliate marketer? What are some of your favorite resources for learning?

I read a lot of case studies to keep learning about SEO and affiliate marketing on a constant basis. I also like to test new ideas on my own site portfolio.
Some of my favorite resources for SEO and affiliate learning:
Brian Dean’s blog Backlinko
Spencer Hawes Niche Pursuits blog

If people want to connect with you, where should we point them to?