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A4U Article: GeoRiot CEO Jesse Lakes

Our CEO and Co-Founder Jesse Lakes recently wrote an informative piece for affiliate marketing content publisher, discussing the idiosyncrasies within the storefronts and affiliate program of an international brand. Geo-fragmentation, as Lakes calls it, often results in a negative experience for your international visitors and keeps you from earning commissions on all of the sales you refer. Most importantly, many affiliate marketers are not even aware of this problem. Read the full article here.

We’re proud to be considered thought leaders in the global affiliate-linking solutions space and excited to share our expertise and leanings. Please feel free to contact us if you’d like to further discuss these unique challenges.