Geniuslink Blog
On March 2nd, 2021, Amazon took another step in its pursuit of global domination and launched a new storefront in Northern Europe, and another new Amazon affiliate program!
Amazon.pl was launched to support shoppers in Poland. This makes the 20th independent Amazon storefront worldwide now and the eighth in Europe (Amazon.co.uk, Amazon.fr, Amazon.de, Amazon.it, Amazon.es, Amazon.nl, Amazon.se being the other seven).
Over the past few years, we have been hard at work to transform the way our clients are able to promote and sell the products that they love. Our Choice Pages feature, allows you to promote a single product across a multitude of different retailers, giving your customers a way to comparison shop prior to making a purchase. A couple of months ago we introduced a brand new enhancement to this feature, that automatically offers a list of suggested merchants, with affiliate programs, selling the same product as soon as an Amazon URL is pasted into the Choice Page.
These suggestions made it easier than ever to quickly build out a Choice Page that featured the same product across multiple different retailers, with the click of a button!
However… we didn’t want to just stop there.
This is a guest post from Joan Pasay, a nutritional therapist who runs the site Powerinthegroup.com to help women around the world prevent diabetes. Joan uses Geniuslink to keep this site accessible to all, free of cost.
This is a guest post from FE International, a professional website broker that provides M&A advisory services for mid-market -commerce, SaaS and content businesses. This post outlines the five factors that affect the value of an affiliate business from their advisory standpoint.
Affiliate marketing as a business model has now been established for over 20 years. It’s one of the primary ways industry leaders such as Amazon, eBay, and TripAdvisor, drive traffic to their sites. In return for funneling a customer to an e-commerce site, such as Amazon, the affiliate site is paid a commission on a resulting customer purchase. If you are one of several million affiliate site owners around the world, you may be earning a decent income–but how do you increase the sale value of your business?
Aside from the obvious benefits of growing your revenue, increasing the overall value of your affiliate business will help attract potential buyers. At FE International, we can help you take the steps necessary to make your business saleable, provide you with an accurate valuation, and connect you with the right buyers so you can successfully sell your business for its full value.
With over 500 completed deals totalling in the hundreds of millions value wise, we have developed a unique understanding of what buyers look for in affiliate businesses. Buyers are looking for low-risk, sustainable affiliate businesses with a reliable source of income. Below, we provide you with the necessary steps to help optimize your business and turn it into an appealing and valuable business for buyers.
Most affiliates leverage the Amazon Associates program to send interested buyers to specific products they recommend. This is where tools like the Amazon Link Engine WordPress Plugin are super helpful in creating a globally aware affiliate link that works around the world for Amazon’s various international Associates programs.
Unfortunately, this doesn’t work well for special events or promotions, like Prime Day, where the international landing page may not be a product page with an ASIN (and therefore can’t be automagically found through link translation).