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Looking Back to the Future: 2014 in Review

2014 in review for Geniuslink and the web.

 2015 is upon us, and although we don’t have our hoverboards or time traveling DeLoreans, this year is shaping up to be monumental for GeoRiot.  As we move into the new year and approach our 5th birthday this February, we wanted to take a look back at all of the incredible milestones that you helped us achieve in 2014!

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Affiliate Linking Help Affiliate Linking Tools & Resources App Marketing Geniuslink News Geo-Fragmentation iTunes and App Store News Music Industry

How To Become A Digital Marketing Superhero

CMO drinking a cup of coffee behind a scene sign.

The Story of Bob McRecords

Bob McRecords arrives at his office on the 12th floor of the EarJam record label headquarters Monday morning as usual, still wiping the sleep from his eyes and sipping his first coffee. He had spent the weekend attending shows for one of the label’s biggest artists and was suffering the consequences of back-to-back late nights out. But it’s a big week for EarJam Records, and more specifically for Bob. Their newest musical superstar will be releasing her debut album and, as the digital marketing manager for the label, it’s up to Bob to ensure that it sells. As Bob drains the final sip of his liquid energy, he settles into his chair and prepares for his best marketing effort, ever.

Today, Bob is not just a digital marketer. Today Bob is a superhero in the world of Digital Marketing, saving the damsel in distress from flat record sales, and taking EarJam records into Profit Town – one digital album at a time.  

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Articles Geniuslink News

CEO – My Entrepreneurial Journey

“Keep moving forward. Keep innovating. If it doesn’t work, move on. Fail quickly. Whatever you’re going to do – just keep going…”

Once upon a time, GeoRiot was just a glimmer in Co-Founder / CEO Jesse Lakes’ eyes. A whitewater raft guide in Colorado by day, he lead thousands down the river – and never lost one! And as an entrepreneur at heart, he’d turn back to his laptop at night and continue work on his idea of the moment.

It was one of these projects, a book he wrote outlining the iTunes Affiliate Program, which caught the eye of the iTunes Marketing team.  Lakes was quickly recruited by Apple for his expertise and traded in his life jacket and side projects for his first ever cubicle, commute, and a regular paycheck.

Two years later, he passed on his dream gig as the Global Product Manager of Apple’s iTunes, App Store, iBookstore, and Mac App Store Affiliate Program to pursue an idea that wouldn’t go away.

Recently, Jesse was invited to inspire budding entrepreneurs at one of IdeaMensch’s national IM48 events. Watch as he talks about bringing life to ideas, following your gut, and the evolution of ideas.

[youtube http://www.youtube.com/watch?v=V2L1OniKLBg&w=560&h=315]

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Geniuslink News

Introducing the Availability Tool

As you may be aware, a deep link from one country’s iTunes Store, App Store, or iBookstore may not work in another country’s store. If the link doesn’t work, the international user is greeted with an error and never arrives at the item of interest in their store. This is not the ideal user experience.

Have you ever wondered exactly how many countries your affiliated or raw iTunes links will fail in? Now you can find out– and see exactly how GeoRiot can improve your link’s performance.

Our new iTunes Availability Tool (beta) evaluates a link’s global footprint. Discover which of the 123 storefronts worldwide will support the link, or affiliate the click, and which will not. For each link, you can view the results in a color-coded, interactive map as well as a table of results by country. Further, you can toggle to a second map to view the new global footprint of the same link when using the GeoRiot service.

Check out the tool now at http://www.georiot.com/availability or try these examples:

“21” by Adele
Tetris by Electronic Arts
The Walking Dead – Season 1
“Super 8” directed by J. J. Abrams
The Girl Who Kicked the Hornet’s Nest

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iTunes and App Store News

15 New Affiliate Programs Added

GeoRiot currently supports all of the new affiliate programs! With the most recent additions to the iTunes, App Store, iBookstore, and Mac App Store affiliate program, there are now 29 storefronts with affiliate programs in Europe. The following countries now have affiliate programs: Bulgaria, Cyprus, Czech Republic, Estonia, Greece, Hungary, Latvia, Lithuania, Luxembourg, Malta , Poland, Portugal, Romania, Slovakia, and Slovenia.