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Should I Stay or Should I Go?

Determining ROI and Benefits of a SaaS Product Based on a Free Trial

SaaS (Software as a Service) companies are everywhere, and they offer all sorts of potential benefits. SaaS provides access to a fully supported and constantly updated piece of software, typically in exchange for a monthly fee. Companies like Hootsuite, Buffer, and SproutSocial offer nifty services to easily manage your social media channels. Services like MOZ offer incredible tools for taking the tediousness out of SEO. The phones in our pockets are loaded with SaaS apps aimed at improving our lives in various ways. We at Geniuslink provide a service helping digital marketers bridge the Purchasing Gap through intelligent links.

Ecommerce Geniuslink News Music Industry Performance Marketing

The Drop [Infographic]

The Lifespan of an Online Music Album Release, Measured in Clicks.

There is a lot of hard work that goes into the “drop” of a new album. It is an exciting time for everyone involved in the process, from the record label, to the artist, to the fans.

As a link management platform helping hundreds of music labels and independent musicians around the world, we thought it would be beneficial to take a closer look at the online performance of albums during the time surrounding their “Drop”.

So that’s what we did.

We looked through half a million clicks on links to iTunes albums, and interviewed industry experts to see what we could uncover. With the digital music marketplace as a backdrop, we sought to further understand the relationship between an album’s lifecycle and the marketing behind it. The following infographic is the result of our research…

Affiliate Linking Tools & Resources Geo-Fragmentation Music Industry

How To: Convert Affiliate Banners For An International Audience


You’ll be hard pressed to find someone in the music and tech industries who isn’t taking Daft Punk’s Random Access Memories for a spin today. The long awaited studio album from the mysterious French duo dropped this morning after some much built-up hype and anticipation over the past several months.

We’re digging the group’s shift from the EDM genre they once helped define, toward the soul-infused disco funk sound that’s prevalent throughout RAM. Given Daft Punk’s massive international draw, we’re guessing there are also a lot of happy ears around the world today.

Below we’ve written up step-by-step instructions for use in converting affiliate banners for an international audience using Random Access Memories as an example. Although RAM is available worldwide under the same iTunes ID, it’s a good best practice to use GeoRiot links any time you’re routing traffic to the store to ensure proper affiliation in as many clicks as possible and maximum return on your affiliate linking efforts.