The Lifespan of an Online Music Album Release, Measured in Clicks.
There is a lot of hard work that goes into the “drop” of a new album. It is an exciting time for everyone involved in the process, from the record label, to the artist, to the fans.
As a link management platform helping hundreds of music labels and independent musicians around the world, we thought it would be beneficial to take a closer look at the online performance of albums during the time surrounding their “Drop”.
So that’s what we did.
We looked through half a million clicks on links to iTunes albums, and interviewed industry experts to see what we could uncover. With the digital music marketplace as a backdrop, we sought to further understand the relationship between an album’s lifecycle and the marketing behind it. The following infographic is the result of our research…