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Essential CRO Books Every Ecommerce Marketer Should Read


If you are marketing and selling products online there is one skill you need to have: the ability to convert a site visitor into a paying customer. You can have the best product in the world, but if you can’t take a site visitor from intrigued viewer to happy customer, your venture won’t survive. Positioning your products for success means you need to improve your knowledge on everything from effective copywriting to data analysis and persona marketing. An excellent way to increase your knowledge base is to become an avid reader of conversion rate optimization books. While there are plenty of options at your disposal, some stand out amongst the myriad of marketing books. Consider adding the following essential CRO books to your list of must-reads for online business owners:

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The Global Amazon Associates Programs

Amazon has become one of the world’s largest ecommerce marketplaces and now has storefronts in 14 different countries. Because of it’s massive scale and global reach, Amazon is an ideal channel for affiliate marketers looking to connect people with products all over the world. In order to maximize the commissions you earn as an Amazon Associate, it’s important to understand the intricacies of using the different Associates programs for a global audience.

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The “Other” Amazon Storefronts

Most affiliate marketers in the Amazon ecosystem are familiar with the major Amazon Storefronts

But there are three “other” storefronts that get a whole lot less attention.

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The Riot Spreads: Now Supporting Amazon

To date, we at GeoRiot have largely focused on resolving the challenges that exists with marketing digital media and mobile apps internationally. But that’s all about to change…

Introducing, GeoRiot support for Amazon and their Associates Program – now in public beta!