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Looking Back to the Future: 2014 in Review

 2015 is upon us, and although we don’t have our hoverboards or time traveling DeLoreans, this year is shaping up to be monumental for GeoRiot.  As we move into the new year and approach our 5th birthday this February, we wanted to take a look back at all of the incredible milestones that you helped us achieve in 2014!

Articles Geniuslink News

CEO – My Entrepreneurial Journey

“Keep moving forward. Keep innovating. If it doesn’t work, move on. Fail quickly. Whatever you’re going to do – just keep going…”

Once upon a time, GeoRiot was just a glimmer in Co-Founder / CEO Jesse Lakes’ eyes. A whitewater raft guide in Colorado by day, he lead thousands down the river – and never lost one! And as an entrepreneur at heart, he’d turn back to his laptop at night and continue work on his idea of the moment.

It was one of these projects, a book he wrote outlining the iTunes Affiliate Program, which caught the eye of the iTunes Marketing team.  Lakes was quickly recruited by Apple for his expertise and traded in his life jacket and side projects for his first ever cubicle, commute, and a regular paycheck.

Two years later, he passed on his dream gig as the Global Product Manager of Apple’s iTunes, App Store, iBookstore, and Mac App Store Affiliate Program to pursue an idea that wouldn’t go away.

Recently, Jesse was invited to inspire budding entrepreneurs at one of IdeaMensch’s national IM48 events. Watch as he talks about bringing life to ideas, following your gut, and the evolution of ideas.


iTunes and App Store News

15 New Affiliate Programs Added

GeoRiot currently supports all of the new affiliate programs! With the most recent additions to the iTunes, App Store, iBookstore, and Mac App Store affiliate program, there are now 29 storefronts with affiliate programs in Europe. The following countries now have affiliate programs: Bulgaria, Cyprus, Czech Republic, Estonia, Greece, Hungary, Latvia, Lithuania, Luxembourg, Malta , Poland, Portugal, Romania, Slovakia, and Slovenia.

Geniuslink News

Search Links Introduced

We are very excited to announce – GeoRiot users can now build keyword based search links and still leverage all the best match and translation benefits of the GeoRiot service!

Search links are great for anyone who is just getting started with the iTunes Affiliate Program and/or GeoRiot, but also for those who want to move to a simpler solution. Previously customers with search attributes (album, artist, track, …) had two options for implementing GeoRiot. They could build a GeoRiot link around an iTunes search link, or encode based on an iTunes deep link. While using iTunes search links were previously the easiest of these two methods, a little-known fact is that they do not work identically across all devices and even when they do work they often present the user with extraneous search results. Anyone who has been in this business long knows that sending users to the exact item they are looking for without cluttering the results or showing no results, will result in higher sales conversions, so an iTunes search link was not an option for most. Users opting for the deep link, needed to be prepared to refresh their links from time to time, as iTunes changes AppleId’s in their store occasionally, breaking any links containing those id’s entirely.

The new GeoRiot Search Link format offers the easiest way out there to build a link to a song, album, or artist page in the iTunes music store, leaving all the heavy work up to GeoRiot to ensure that the link works internationally, for all devices, is maintenance free, and still sends the user to the most accurate result possible with the correct affiliate encoding. This is simply the easiest way to capitalize on your international iTunes affiliate commissions, from start to finish!

As of today, anyone with a GeoRiot account can start using GeoRiot Search Links for iTunes music-related queries. For those of you who focus on other media types, do not worry, as work is already in progress to expand the new search links to be all-inclusive, so stay tuned!

Geniuslink News

New Translation Engine Goes Live

Written from the ground up, the new translation engine is the best in the world for providing link translations for users world wide for all 90 iTunes and App Stores.