The Story of Bob McRecords
Bob McRecords arrives at his office on the 12th floor of the EarJam record label headquarters Monday morning as usual, still wiping the sleep from his eyes and sipping his first coffee. He had spent the weekend attending shows for one of the label’s biggest artists and was suffering the consequences of back-to-back late nights out. But it’s a big week for EarJam Records, and more specifically for Bob. Their newest musical superstar will be releasing her debut album and, as the digital marketing manager for the label, it’s up to Bob to ensure that it sells. As Bob drains the final sip of his liquid energy, he settles into his chair and prepares for his best marketing effort, ever.
Today, Bob is not just a digital marketer. Today Bob is a superhero in the world of Digital Marketing, saving the damsel in distress from flat record sales, and taking EarJam records into Profit Town – one digital album at a time.