Building intelligent links through Geniuslink is a great way to ensure that your entire global audience is arriving at the optimal destination when they click on one of your links. When someone in the UK clicks on your Amazon link, you want to make sure they’re arriving at the product you’re promoting in the Amazon.co.uk storefront. Likewise, when someone on an iPhone clicks on an album link from Japan, you want to ensure you’re sending them to that album in the iTunes Japan store.
The Story of Bob McRecords
Bob McRecords arrives at his office on the 12th floor of the EarJam record label headquarters Monday morning as usual, still wiping the sleep from his eyes and sipping his first coffee. He had spent the weekend attending shows for one of the label’s biggest artists and was suffering the consequences of back-to-back late nights out. But it’s a big week for EarJam Records, and more specifically for Bob. Their newest musical superstar will be releasing her debut album and, as the digital marketing manager for the label, it’s up to Bob to ensure that it sells. As Bob drains the final sip of his liquid energy, he settles into his chair and prepares for his best marketing effort, ever.
Today, Bob is not just a digital marketer. Today Bob is a superhero in the world of Digital Marketing, saving the damsel in distress from flat record sales, and taking EarJam records into Profit Town – one digital album at a time.
In the past couple of weeks Apple has made huge strides in supporting pre-orders. What does this mean for affiliate program users? In addition to making pre-order content available in the affiliate tools, pre-order track or album purchases will now result in a commission – even if it’s more than three days until “Street Date.”
Supporting pre-orders has always been important to us (and required some crazy hackery in the past!). We believe artists and labels should be able to leverage the affiliate program for all of their iTunes store offerings. We’re excited about this improvement and the ability to now offer complete support by extending the benefits of our service to include global pre-order links!
We couldn’t be more pleased with our appearance in this month’s issue of Appreneur Magazine!
In the article Becoming A Monetization Ninja – The Path to Mastering the App Store Affiliate Program, our CEO / Co-Founder Jesse Lakes takes you inside the mind of an app developer as he delves into the world of affiliate marketing. Lakes describe the campaign setup/launch process and explain why using one affiliate program alone is not enough.
Appreneur Magazine is a top resource for marketing and monetization strategies for app professionals brought to you by the fabulous AppClover team. We’re honored to be included in their publication.
While the App Store Affiliate program is certainly gaining momentum among marketing- savvy appreneurs and game developers, it’s still very much underused as a means to collecting all of your app-generated revenue.
Our CEO and Co-Founder Jesse Lakes recently wrote a guest post for AppClover explaining the benefits of Apple’s built-in marketing tool.
In addition to allowing developers to capitalize on additional revenue from an activity they already do — linking to the App Store, Lakes discusses the affiliate program’s lesser-known benefit: tracking. He explains how developers can easily and effectively tag their affiliate links, thus enabling them to capture valuable user intent data that already existed. This can all be done from within an app, without interrupting the user experience and at no cost!