“Keep moving forward. Keep innovating. If it doesn’t work, move on. Fail quickly. Whatever you’re going to do – just keep going…”
Once upon a time, GeoRiot was just a glimmer in Co-Founder / CEO Jesse Lakes’ eyes. A whitewater raft guide in Colorado by day, he lead thousands down the river – and never lost one! And as an entrepreneur at heart, he’d turn back to his laptop at night and continue work on his idea of the moment.
It was one of these projects, a book he wrote outlining the iTunes Affiliate Program, which caught the eye of the iTunes Marketing team. Lakes was quickly recruited by Apple for his expertise and traded in his life jacket and side projects for his first ever cubicle, commute, and a regular paycheck.
Two years later, he passed on his dream gig as the Global Product Manager of Apple’s iTunes, App Store, iBookstore, and Mac App Store Affiliate Program to pursue an idea that wouldn’t go away.
Recently, Jesse was invited to inspire budding entrepreneurs at one of IdeaMensch’s national IM48 events. Watch as he talks about bringing life to ideas, following your gut, and the evolution of ideas.