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Ecommerce Geniuslink News Geo-Fragmentation Mobile Marketing Performance Marketing

How International Is Your Online Audience? 7 Tools To Find Out

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Understanding the geographical makeup of your online audience is important for crafting the ideal marketing message. As a link management platform that helps digital marketers build intelligent global links, we know that.

So, how international is your audience? Where do most of your fans reside? Do you have a surprisingly large amount of fans in the UK? Are you wasting your money on marketing efforts in Spain? Do you need to make an Amazon Associates account for the German storefront? Do you need global links in your promotions?

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Affiliate Linking Tools & Resources Ecommerce Geo-Fragmentation

What Causes Geo-Fragmentation?

Photo of Amazon warehouse by Chris Watt/Scottish Government used under a Creative Commons license.
Photo of Amazon warehouse by Chris Watt/Scottish
Government used under a Creative Commons license.

One of the more common questions we hear is, “Why does the problem of geo-fragmentation exist in the first place?”  Why do these large companies, with unlimited engineering support, create the globally fragmented mess of storefronts, links and affiliate programs we’re all too familiar with?