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Preserving the UX: How To Avoid The iOS “Stutter Step”


This is the first in a three-part series of entries in which we’ll look at the behind-the-scenes processes that occur when resolving URLs from within an app, and what actions you, as a developer, can do to preserve your affiliate commissions and the experience of your users:

Have you ever clicked on a link within an iOS app, and then watched helplessly as your device jumps from the app to Mobile Safari, then to another app or into the iTunes Store, App Store, or iBookstore? There’s a name for this user experience faux pas, and it’s called the “Stutter Step”.