Affiliate Linking Help Affiliate Linking Tools & Resources App Marketing Geniuslink News Geo-Fragmentation iTunes and App Store News Music Industry

How To Become A Digital Marketing Superhero

The Story of Bob McRecords

Bob McRecords arrives at his office on the 12th floor of the EarJam record label headquarters Monday morning as usual, still wiping the sleep from his eyes and sipping his first coffee. He had spent the weekend attending shows for one of the label’s biggest artists and was suffering the consequences of back-to-back late nights out. But it’s a big week for EarJam Records, and more specifically for Bob. Their newest musical superstar will be releasing her debut album and, as the digital marketing manager for the label, it’s up to Bob to ensure that it sells. As Bob drains the final sip of his liquid energy, he settles into his chair and prepares for his best marketing effort, ever.

Today, Bob is not just a digital marketer. Today Bob is a superhero in the world of Digital Marketing, saving the damsel in distress from flat record sales, and taking EarJam records into Profit Town – one digital album at a time.  

Ecommerce Geniuslink News Music Industry Performance Marketing

The Drop [Infographic]

The Lifespan of an Online Music Album Release, Measured in Clicks.

There is a lot of hard work that goes into the “drop” of a new album. It is an exciting time for everyone involved in the process, from the record label, to the artist, to the fans.

As a link management platform helping hundreds of music labels and independent musicians around the world, we thought it would be beneficial to take a closer look at the online performance of albums during the time surrounding their “Drop”.

So that’s what we did.

We looked through half a million clicks on links to iTunes albums, and interviewed industry experts to see what we could uncover. With the digital music marketplace as a backdrop, we sought to further understand the relationship between an album’s lifecycle and the marketing behind it. The following infographic is the result of our research…

Affiliate Linking Tools & Resources Geo-Fragmentation Music Industry

How To: Convert Affiliate Banners For An International Audience


You’ll be hard pressed to find someone in the music and tech industries who isn’t taking Daft Punk’s Random Access Memories for a spin today. The long awaited studio album from the mysterious French duo dropped this morning after some much built-up hype and anticipation over the past several months.

We’re digging the group’s shift from the EDM genre they once helped define, toward the soul-infused disco funk sound that’s prevalent throughout RAM. Given Daft Punk’s massive international draw, we’re guessing there are also a lot of happy ears around the world today.

Below we’ve written up step-by-step instructions for use in converting affiliate banners for an international audience using Random Access Memories as an example. Although RAM is available worldwide under the same iTunes ID, it’s a good best practice to use GeoRiot links any time you’re routing traffic to the store to ensure proper affiliation in as many clicks as possible and maximum return on your affiliate linking efforts.