Affiliate Linking Help App Development App Marketing Geo-Fragmentation Mobile Marketing

How Tapdaq Uses GeoRiot: iTunes App Store Affiliate Insights


I’m sure you may be asking yourself, “Who are Tapdaq?” So, let’s start by answering that question.

Tapdaq is a community of developers who exchange insights and installs to help each other build better applications and acquire users, for no cost.

Ultimately, we believe developers who build high quality applications should have a fair opportunity to succeed, and from the start, GeoRiot has been helping us to achieve this.

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How To Become A Digital Marketing Superhero

The Story of Bob McRecords

Bob McRecords arrives at his office on the 12th floor of the EarJam record label headquarters Monday morning as usual, still wiping the sleep from his eyes and sipping his first coffee. He had spent the weekend attending shows for one of the label’s biggest artists and was suffering the consequences of back-to-back late nights out. But it’s a big week for EarJam Records, and more specifically for Bob. Their newest musical superstar will be releasing her debut album and, as the digital marketing manager for the label, it’s up to Bob to ensure that it sells. As Bob drains the final sip of his liquid energy, he settles into his chair and prepares for his best marketing effort, ever.

Today, Bob is not just a digital marketer. Today Bob is a superhero in the world of Digital Marketing, saving the damsel in distress from flat record sales, and taking EarJam records into Profit Town – one digital album at a time.  

Geniuslink News

GeoRiot in 200 Words

Jesse Pasichnyk, Jesse Lakes and Shannon Lakes

We were recently challenged to tell the GeoRiot story and explain how we came to do what we do in 200 words or less – not so easy!

We wanted to share it with you to give you a bit of a behind-the-scenes look at our founding team and how they met one another and created GeoRiot. So without further ado…

From the rivers of Colorado, through the valleys of Silicon, to the beaches of Delaware- Jesse Lakes’ dream of building a unified, user-friendly affiliate-linking platform was a long time in the making. What began as a hobby-inspired side project (building Ski/Snowboard soundtrack websites), led him to discover Apple’s affiliate program, and the tangled web of geo-fragmentation it weaves. An ambitious Colorado raft guide by summer, he wrote a book about the marketing program during the off-season winter of 2009. Upon publication, Apple called to say they’d sue if he proceeded. Shortly thereafter, Apple retracted and made a better offer: Global Affiliate Product Manager.

Off to Cupertino.

Two years later, GeoRiot was an itch he couldn’t scratch, so he and fiancée/Apple engineer Shannon McGuire said a bittersweet goodbye and traded coasts for a secluded winter of hacking. (Think: The Shining meets, beach town, meets Y-Combinator.) Several lines of code and a wedding later, they packed up again. Destination: Seattle. Mission: join Co-Founder/lifelong best friend/Microsoft engineer Jesse Pasichnyk, and give GeoRiot a permanent home.

It turns out, you can find a career by following your passions- having a tireless work ethic, and wife and best friend who are computer engineers also help.

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GeoRiot in Make App’s Affiliate Special Issue

A few months ago, the team at MAKE APP Magazine approached us with the idea of dedicating an entire issue of their magazine to the iTunes / App Store Affiliate Program and asked yours truly to help.

While we’re new to the business of magazine publishing, we knew it would be a lot of work to create content for an entire issue on our first try. We envisioned this being a resource the entire affiliate linking industry would benefit from having on hand, and we were up for the challenge! MAKE APP Founder David Janner made the entire process more like fun than work and we enjoyed playing Editor, even if only for a brief period of time.

The goal of this issue was to create a complete resource for app developers who are looking to leverage the affiliate program on any level. It contains an array of fresh material including a case study with GeoRiot clients, tips for getting your affiliate application approved and an affiliate program ‘Best Practices’ guide. In addition, you’ll also get access to GeoRiot’s exclusive affiliate network guides, ‘How To’ videos, and notes on improving your performance tracking through our partnership with MobileAppTracking. If after all of that, you’re still looking for a little something more, be sure to check out MAKE APP’s one-on-one interview with our CEO / Co-Founder Jesse Lakes!

Head over to the iTunes store now to get your own copy of MAKE APP’s special issue featuring GeoRiot. After downloading, click “Subscribe > Current Subscribers” and enter the bonus code “georiot” for a free, non-auto renewing subscription courtesy of the folks at MAKE APP Magazine!