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The Drop [Infographic]

The Lifespan of an Online Music Album Release, Measured in Clicks.

There is a lot of hard work that goes into the “drop” of a new album. It is an exciting time for everyone involved in the process, from the record label, to the artist, to the fans.

As a link management platform helping hundreds of music labels and independent musicians around the world, we thought it would be beneficial to take a closer look at the online performance of albums during the time surrounding their “Drop”.

So that’s what we did.

We looked through half a million clicks on links to iTunes albums, and interviewed industry experts to see what we could uncover. With the digital music marketplace as a backdrop, we sought to further understand the relationship between an album’s lifecycle and the marketing behind it. The following infographic is the result of our research…

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56 New iTunes Music Stores


With this push, Apple nearly doubled the amount of iTunes Music Stores in operation, bringing the total number of countries in which the brand now sells music to 119 worldwide.

Within hours of the new stores coming online, GeoRiot was automagically serving links to all 119 music stores.

How will this impact your affiliate links? Your GeoRiot links will continue to provide a seamless user experience for your international traffic and fully support the new stores.

The following iTunes storefronts have new music stores:

Anguilla (AI), Antigua & Barbuda (AG), Armenia (AM), Azerbaijan (AZ), Bahamas (BS), Bahrain (BH), Barbados (BB), Belarus (BY), Belize (BZ), Bermuda (BM), Botswana (BW), British Virgin Islands (VG), Burkina Faso (BF), Cape Verde (CV), Cayman Islands (KY), Dominica (DM), Egypt (EG), Fiji (FJ), Gambia (GM), Ghana (GH), Grenada (GD), Guinea-Bissau (GW), India (IN), Indonesia (ID), Israel (IL), Jordan (JO), Kazakstan (KZ), Kenya (KE), Kyrgyzstan (KG), Lebanon (LB), Mauritius (MU), Micronesi (FM), Mongolia (MN), Mozambique (MZ), Namibia (NA), Nepal (NP), Niger (NE), Nigeria (NG), Oman (OM), Papua New Guinea (PG), Qatar (QA), Republic of Moldova (MD), Russia (RU), Saudi Arabia (SA), South Africa (ZA), St. Kitts & Nevis (KN), Swaziland (SZ), Tajikistan (TJ), Trinidad & Tobago (TT), Turkey (TR), Turkmenistan (TM), Uganda (UG), Ukraine (UA), United Arab Emirates (AE), Uzbekistan (UZ), Zimbabwe (ZW)

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iTunes Pre-Order Affiliation

In the past couple of weeks Apple has made huge strides in supporting pre-orders. What does this mean for affiliate program users? In addition to making pre-order content available in the affiliate tools, pre-order track or album purchases will now result in a commission – even if it’s more than three days until “Street Date.”

Supporting pre-orders has always been important to us (and required some crazy hackery in the past!). We believe artists and labels should be able to leverage the affiliate program for all of their iTunes store offerings. We’re excited about this improvement and the ability to now offer complete support by extending the benefits of our service to include global pre-order links!

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Introducing the Availability Tool

As you may be aware, a deep link from one country’s iTunes Store, App Store, or iBookstore may not work in another country’s store. If the link doesn’t work, the international user is greeted with an error and never arrives at the item of interest in their store. This is not the ideal user experience.

Have you ever wondered exactly how many countries your affiliated or raw iTunes links will fail in? Now you can find out– and see exactly how GeoRiot can improve your link’s performance.

Our new iTunes Availability Tool (beta) evaluates a link’s global footprint. Discover which of the 123 storefronts worldwide will support the link, or affiliate the click, and which will not. For each link, you can view the results in a color-coded, interactive map as well as a table of results by country. Further, you can toggle to a second map to view the new global footprint of the same link when using the GeoRiot service.

Check out the tool now at or try these examples:

“21” by Adele
Tetris by Electronic Arts
The Walking Dead – Season 1
“Super 8” directed by J. J. Abrams
The Girl Who Kicked the Hornet’s Nest