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Geniuslink News

Introducing the Availability Tool

As you may be aware, a deep link from one country’s iTunes Store, App Store, or iBookstore may not work in another country’s store. If the link doesn’t work, the international user is greeted with an error and never arrives at the item of interest in their store. This is not the ideal user experience.

Have you ever wondered exactly how many countries your affiliated or raw iTunes links will fail in? Now you can find out– and see exactly how GeoRiot can improve your link’s performance.

Our new iTunes Availability Tool (beta) evaluates a link’s global footprint. Discover which of the 123 storefronts worldwide will support the link, or affiliate the click, and which will not. For each link, you can view the results in a color-coded, interactive map as well as a table of results by country. Further, you can toggle to a second map to view the new global footprint of the same link when using the GeoRiot service.

Check out the tool now at http://www.georiot.com/availability or try these examples:

“21” by Adele
Tetris by Electronic Arts
The Walking Dead – Season 1
“Super 8” directed by J. J. Abrams
The Girl Who Kicked the Hornet’s Nest

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Geniuslink News

Faster Resolution with Direct Links

GeoRiot understands that for some, link resolution speed trumps everything. For when you need absolute speed, and are willing to give up user level tracking, we are excited to announce a recent enhancement to our service: the “Skip Affiliate Redirect” feature.

This feature leverages the iTunes “Short Link” format to send consumers directly to the iTunes Store, App Store, iBookstore, or Mac App Store with special affiliate tracking parameters attached directly to the landing page URL. Skipping the affiliate redirect saves up to three additional hops for the consumer and dramatically reduces the time from click to final destination.

Getting started with this new enhancement first requires adding an additional tracking parameter in the dashboard for each of your supported affiliate countries. Next, append “&DIRECT=1” to the end of each link you wish to have skip the affiliate redirect. Information about how to gather these additional tracking parameters is included in our Linking Formats documentation.

Please note that since GeoRiot also tracks clicks on your links, the only compromise you make by using the Skip Affiliate Redirect parameter is forgoing user level tracking provided by the affiliate networks (Signature/U1 from LinkShare and EPI from TradeDoubler).

Give it a try and let us know how it’s helped your conversion rate.