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Affiliate Linking Help Affiliate Linking Tools & Resources App Marketing Geniuslink News Geo-Fragmentation iTunes and App Store News Music Industry

How To Become A Digital Marketing Superhero

The Story of Bob McRecords

Bob McRecords arrives at his office on the 12th floor of the EarJam record label headquarters Monday morning as usual, still wiping the sleep from his eyes and sipping his first coffee. He had spent the weekend attending shows for one of the label’s biggest artists and was suffering the consequences of back-to-back late nights out. But it’s a big week for EarJam Records, and more specifically for Bob. Their newest musical superstar will be releasing her debut album and, as the digital marketing manager for the label, it’s up to Bob to ensure that it sells. As Bob drains the final sip of his liquid energy, he settles into his chair and prepares for his best marketing effort, ever.

Today, Bob is not just a digital marketer. Today Bob is a superhero in the world of Digital Marketing, saving the damsel in distress from flat record sales, and taking EarJam records into Profit Town – one digital album at a time.  

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Ecommerce Geniuslink News Music Industry Performance Marketing

The Drop [Infographic]

The Lifespan of an Online Music Album Release, Measured in Clicks.

There is a lot of hard work that goes into the “drop” of a new album. It is an exciting time for everyone involved in the process, from the record label, to the artist, to the fans.

As a link management platform helping hundreds of music labels and independent musicians around the world, we thought it would be beneficial to take a closer look at the online performance of albums during the time surrounding their “Drop”.

So that’s what we did.

We looked through half a million clicks on links to iTunes albums, and interviewed industry experts to see what we could uncover. With the digital music marketplace as a backdrop, we sought to further understand the relationship between an album’s lifecycle and the marketing behind it. The following infographic is the result of our research…

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Geniuslink News

The Next Generation of Affiliate Links: GeoRiot 3.0

Notice something different?

We thought you’d never ask.

We’re absolutely tickled to introduce (drumroll please!): GeoRiot 3.0.

First, you might notice we’ve had a little work done. (Hey, after nearly four years and closing in on a billion clicks we’re not spring chickens anymore!) Along with our sleek new look, you’ll notice a cleaned up, more concise explanation of, and approach to, international affiliate linking.

However, as you familiarize yourself with the new GeoRiot website and updated dashboard (don’t be shy, we’re still the same unified affiliate linking provider you know and love!) you’ll see that our makeover is just as much about brains as it is beauty.

Our first-of-its-kind, zero-click link-making tool is front and center, greeting all those who enter. Kind of like our version of a ‘Welcome’ mat. We figured, why beat around the bush? Creating bad a$$ globally aware affiliate links is what we do best. By featuring the tool, we’re making it easier than ever to convert your iTunes links into a single, internationally aware affiliate link. Pretty cool, huh? Feel free to grab an iTunes product URL and play around with it. (While you’re at it, help yourself to a free GeoRiot account using our new automated account set-up process. Go ahead…. We’ll wait…)

Dive a bit deeper into the new GeoRiot and you’ll soon discover that our site is chock full of support and resources. Last summer, we went back to the proverbial drawing board to begin this massive overhaul.  We had lots of ideas about how to improve GeoRiot, but one collective goal. We wanted to bring affiliate linking to the masses by making every step of the process über user-friendly. From explaining the problem at the root of it all: geo-fragmentation, to helping you build and manage your links, to offering detailed illustrated affiliate network guides, to providing support for optimizing and tracking your links – we’ve created a site that we hope will broaden and extend the appeal of affiliate linking, rather than cause users to throw up their hands and reach for a beer. To make sure we accomplished this goal, we even spent some time in the video-editing booth creating a series of HD tutorials to help you get started with the TradeDoubler, DGM and LinkShare affiliate networks, and then incorporate them into your GeoRiot dashboard. Head over to our brand new YouTube channel to watch these and, while you’re there, be sure to check out our animated promo video. It’s pretty cute if we do say so ourselves.

It’s been a long and exhausting couple of weeks wrapping things up. We’ve consumed enough energy drinks to fuel a professional football team and had plenty of Turntable.fm- inspired late night dance-offs, but we’re passionate about what it is that we do. We’re on a mission to fix the Internet one affiliate link at a time, and the new GeoRiot.com is doing just that.

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Geniuslink News

New Translation Engine Goes Live

Written from the ground up, the new translation engine is the best in the world for providing link translations for users world wide for all 90 iTunes and App Stores.