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Terms of Service and Privacy Policy Update – Late 2020

It’s once again time to update our Privacy Policy and Terms of Service. With the invalidation of Privacy Shield, CCPA going into effect, and it being a couple of years since we last made a change, we have made some necessary tweaks to ensure everything is clearly conveyed.

Please note that you’ll be prompted to review both the Terms of Service and Privacy Policy when you next log into your Geniuslink account.  

We’ve highlighted a couple of those clarifications, across both the Privacy Policy and Terms of Service, as well as called out an update, in the notes below. 

As always, we ask that you, too, review and are comfortable with who we are and how we operate Geniuslink. Please don’t ever hesitate to contact us with any questions, comments, or feedback.

Thanks for your continued support!
– Jesse & Team Geniuslink

California Consumer Privacy Act (CCPA)
The California Consumer Privacy Act is a recent state law around privacy rights and can impact Geniuslink clients and shoppers (people clicking on a geni.us link) who are residents of California. CCPA is kind of like GDPR in that it’s a well-intentioned law to protect data and privacy, but completely different across so many other aspects. Thus, this update required some tweaks and additional language to our Terms of Service and Privacy Policy. 

Goodbye Privacy Shield, hello Standard Contractual Clauses for Controllers (SCCs)
In mid-July, the EU invalidated the EU-US Privacy Shield, a framework for ensuring personal data from citizens in the EU is adequately protected when it’s stored outside of the EU. To replace the Privacy Shield and protect all of our EU based clients, we’ve adopted the Standard Contractual Clauses for Controllers (known as “SCCs” to avoid the tongue twister). This change also resulted in some updated language across our Terms of Service and Privacy Policy. 

Clarification on appropriate link destinations
To help ensure the health and reputation of the geni.us domain we’ve added some language clarifying what destinations are appropriate to be used within your links. The gist is that linking to retailers and social media is good, but linking to non-commercial destinations that may be deemed as sharing deceptive or fabricated information, is bad and can get your account shut down. The bottom line is if you are unsure about the destination for a geni.us link, you should contact us. All the details are, of course, in the Terms of Service.