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Testing your Intelligent Links Powered by Geniuslink

Building intelligent links through Geniuslink is a great way to ensure that your entire global audience is arriving at the optimal destination when they click on one of your links. When someone in the UK clicks on your Amazon link, you want to make sure they’re arriving at the product you’re promoting in the storefront. Likewise, when someone on an iPhone clicks on an album link from Japan, you want to ensure you’re sending them to that album in the iTunes Japan store.

Testing your links for these different variables is just simulating what a click from a user would look like. This lets you to step into the shoes of your audience and ensure that they’re receiving that seamless experience you’ve worked to achieve by using Geniuslink.


How Do I Test?

Testing an intelligent link is easy. The process will vary slightly depending on which linking format you’re using, and what exactly you’re trying to test for.


Testing links (Short URLs)

Maybe you’ve created Advanced Targets and want to verify that you have setup all of the correct scenarios for your fragmented audience. Or maybe you just want to see what happens for international Amazon or iTunes clicks.


  • To test for Country, add “/iso2/xx” to the end of your links, where xx is the two-digit country code of the country you want to test. Say you have a link that looks like this:

  • To test for The UK, add “iso2/xx” to the end of the link, where xx is the code for the UK:

  • To test for different Operating systems, add “?targetos=xxxx” where xxxx is the operating system you want to test (Click here for the different operating system and device codes). Testing a link for iOS would look like this:

  • To test for Device, add “?targetdevice=xxxx” where xxxx is the device type you want to test

  • To test for Date of click, add “?targettime=mm/dd/yyyy” where mm/dd/yyyy is the month, day, and year combo you want to test.

Testing Links Created by Geniuslink’s WordPress Plugins and JavaScript Snippet


If you’re using our Amazon Link Engine, iTunes Link Engine, or JavaScript Snippet to globalize Amazon or iTunes links across some or all of your site, the process of testing is a little bit different. Testing your links implemented through these methods is very important as it allows you to make sure you have everything setup and enabled correctly.


First, once the snippet or plugin is installed and enabled, you can hover over a link and see it start with “” instead of “” or “”


This means the code is activated, and has globalized the Amazon and iTunes links on your site.  

Showing the plug inputed in the link. Explained in the text

If you’ve synced the plugin to your Geniuslink account, look for “TSID=xxxx” in the links, where X is the TSID number from the group that you synced the plugin with.

Illustrating the number next to TSID=

You can check this by going to your Groups Page, then looking at the number next to the group name and making sure it matches your “TSID=xxxx” value for each link.


If you’re using the JavaScript snippet, make sure the TSID line in the script you’re plugging into your site matches one of those group IDs as well.


Finally, to test the “globalization” of your links, you can add an additional parameter to the very end of your link: “&targetiso2=xx” (the xx is replaced by the two-digit country code you want to test for).



  1. Link on your page:
  2. Link once the plugin or JavaScript Snippet is installed:
  3. Testing for United Kingdom (GB):



  • If you’re testing a link for Amazon, iTunes, or the Microsoft Store, and you see the link go back to the original item without being globalized, this means we couldn’t find a good enough match in that country. Rather than sending them to an error message or blank search results, we fall back to the original URL as that will still lead to a higher conversion rate. See our Translation Algorithm for details.
  • If you’re testing your Advanced Targets and see something strange, remember that ORDER MATTERS! Our system reads from top to bottom so if a specific person falls into multiple targets, they’ll hit the higher of the two rules and be sent on their way.
  • Finally, if you’re seeing something you don’t think you should and have thoroughly tested, let us know! We’re always happy to help get to the bottom of things.



So there you have it. Testing your links is a crucial final step in transforming your links into the most capable links in existence. We’ve spent a lot of time and energy over the last several years making Geniuslink powered links work as seamlessly as possible, but don’t take our word for it, test your links!



Team Geniuslink