Hello there! Welcome to the world of global affiliate marketing! The internet is home to many retailers, many of which have affiliate programs. You may be familiar with your local retailers and some major retailers around the globe (cough cough, Amazon!, cough). Still, odds are you’ve overlooked a large number of retailers, with affiliate programs, with which your customers abroad may prefer to shop. And if you’re unaware of the top affiliate marketing programs abroad, it won’t be easy to branch out your affiliate efforts effectively.
We have proven that your customers are more likely to buy a product (after clicking your affiliate links) when they are able to shop at their preferred store. Allowing your customers to shop where they feel most comfortable (think local language, currency, and fast shipping!) can boost your commissions and give your customers a more streamlined shopping experience. With this in mind, we’ve created the following resource of the top affiliate marketing programs (the top retailers with affiliate programs) across some of the most popular categories, and in the countries from which we see significant traffic.
This list of the top affiliate marketing programs was gathered from multiple databases and is ranked primarily on sales. See below for details on the sites used and how this information was collected.
What to do with this information
The below tables show you the top retailers by country in each category. You can click any button in a chart to see information about that retailer, a link to its website, and a link to its affiliate program.
When using Geniuslink, we encourage our clients to keep a close eye on their international click traffic to identify where in the world they have an active and engaged audience. Then, using our Advanced Links feature, you can customize the experience of your link to provide the shoppers in specific countries with a link to the same product you are recommending, but in their local storefront.
If you want to take full advantage of Geniuslink, then you can create an Advanced link that includes the top countries you see traffic from then nest in country-specific Choice Pages that contain each of the top retailers for that country. Let us know if you’d like some help setting this up!
We hope that you will use this information to offer your customers in other countries a better shopping experience and that you will boost your commissions and sales by taking advantage of these (international) affiliate programs.
If you prefer, you can view detailed information about each retailer below.
Top Affiliate Marketing Programs USA 
Category |
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Books, Movies, Music, and Games | |||
Personal Computer | |||
Consumer Electronics | |||
Sports and Outdoor | |||
Beauty | |||
DIY, Garden, and Pets | |||
Furniture and Appliances | |||
Apparel |
Top Affiliate Marketing Programs Canada 
Category |
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Books, Movies, Music, and Games | |||
Personal Computer | |||
Consumer Electronics | |||
Beauty | |||
Furniture and Appliances | |||
Apparel |
Top Affiliate Marketing Programs Mexico 
Category |
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Books, Movies, Music, and Games | |||
Personal Computer | |||
Consumer Electronics | |||
Sports and Outdoor | |||
Beauty | |||
DIY, Garden, and Pets | |||
Furniture and Appliances | |||
Apparel |
Top Affiliate Marketing Programs Australia 
Category |
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Books, Movies, Music, and Games | |||
Personal Computer | |||
Consumer Electronics | |||
Sports and Outdoor | |||
Beauty | |||
DIY, Garden, and Pets | |||
Furniture and Appliances | |||
Apparel |
Top Affiliate Marketing Programs UK 
Category |
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Books, Movies, Music, and Games | |||
Personal Computer | |||
Consumer Electronics | |||
Sports and Outdoor | |||
Beauty | |||
DIY, Garden, and Pets | |||
Furniture and Appliances | |||
Apparel |
Top Affiliate Marketing Programs Germany 
Category |
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Books, Movies, Music, and Games | |||
Personal Computer | |||
Consumer Electronics | |||
Sports and Outdoor | |||
Beauty | |||
DIY, Garden, and Pets | |||
Furniture and Appliances | |||
Apparel |
Top Affiliate Marketing Programs France 
Category |
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Books, Movies, Music, and Games | |||
Personal Computer | |||
Consumer Electronics | |||
Sports and Outdoor | |||
Beauty | |||
DIY, Garden, and Pets | |||
Furniture and Appliances | |||
Apparel |
Top Affiliate Marketing Programs Italy 
Category |
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Books, Movies, Music, and Games | |||
Personal Computer | |||
Consumer Electronics | |||
Sports and Outdoor | |||
Beauty | |||
DIY, Garden, and Pets | |||
Furniture and Appliances | |||
Apparel |
Top Affiliate Marketing Programs Spain 
Category |
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Books, Movies, Music, and Games | |||
Personal Computer | |||
Consumer Electronics | |||
Sports and Outdoor | |||
Beauty | |||
DIY, Garden, and Pets | |||
Furniture and Appliances | |||
Apparel |
Retailers
Amazon
Appearances in the top three: 40
To say that Amazon sells a huge range of products might be an understatement. In many cases, if you can think of it, you can buy it or a similar product on Amazon. With storefronts across the globe, Amazon has become the largest online retailer and has rapidly replaced much of the market that was previously brick and mortar. Amazon is the top affiliate marketing program on this list.
Geniuslink supports auto-affiliation for Amazon. You can check out this article from our blog to learn more.
Walmart
Appearances in the top three: 6
Formerly a single mom-and-pop shop, Walmart has since transformed into the world’s largest retailer. Walmart operates as a chain of hypermarkets, discount department stores, and grocery stores multinationally.
Geniuslink supports auto-affiliation for Walmart. You can check out this article from our blog to learn more.
Target
Appearances in the top three: 1
Target, much like Walmart or Amazon, sells a wide range of products spanning a wide array of categories. Target is the 8th-largest retailer in the United States and is currently growing majorly due to increased e-commerce sales.
Geniuslink supports auto-affiliation for Target. You can check out this article from our blog to learn more.
Dell
Appearances in the top three: 10
Dell, is a classic well known American computer company that operates multi-nationally. They handle computers from at every stage developing, selling, repairing, and supporting them as well as related products and services.
Lenovo
Appearances in the top three: 8
Lenovo, much like Dell, is a major player in the computing and technology space developing and manufacturing a wide array of products and software. They employ 57,000 in 180 markets around the world.
Apple
Appearances in the top three: 8
Apple, perhaps best known currently as the creator of the iPhone, is a multinational technology company founded in the US, that develops and designs its own ecosystem of products. Its products are currently well known for their luxurious design and high-quality UX. Apple is considered one of the Big Four technology companies, alongside Amazon, Facebook, and Google.
Geniuslink supports auto-affiliation for Apple. You can check out this article from our Knowledge Base to learn more.
Best Buy
Appearances in the top three: 2
Best Buy is a major multinational retailer of consumer electronics founded in America. The company operates in the U.S and Canada, where over 70 percent of the population lives less than 15 minutes away from a Best Buy store, as well as in Mexico where Best Buy sells its products both online and in brick and mortar stores.
Geniuslink supports auto-affiliation for Best Buy. You can check out this article from our blog to learn more.
Dick’s Sporting Goods
Appearances in the top three: 1
Dick’s Sporting Goods, known by many as “Dick’s,” is an American retail company that sells sporting goods from A to Z. It has close to 850 stores and employs near 30,000 workers, as of 2018.
Dick’s Sporting Goods Affiliate Program
Macy’s
Appearances in the top three: 2
Macy’s operates as a chain of department stores in the US and is well known for its upscale products in and its annual televised Thanksgiving day parade. In 2015, Macy’s was the largest US department store company by retail sales.
Gap
Appearances in the top three: 4
The Gap is an American worldwide accessories and clothing retailer. The Gap operates online and in more than 1400 stores in over 40 countries.
Chewy
Appearances in the top three: 1
Chewy is an online retailer of pet food and other pet products. They are one of the fastest-growing e-commerce retailers of all time and are revolutionizing the pet industry.
The Home Depot
Appearances in the top three: 5
The Home Depot supplies construction products, tools, and services as the largest home improvement retailer in the US. It operates in over 2,200 retail stores in all 50 US states as well as many US territories.
The Home Depot Affiliate Program
Wayfair
Appearances in the top three: 2
Wayfair is an American e-commerce company that sells home-goods and furniture. Their digital platform offers access to 11,000 global suppliers selling 14 million items.
Nordstrom
Appearances in the top three: 2
Nordstrom is a chain of luxury department stores, operating mainly out of the US but also in Canada. It has 379 stores in 40 US states, Puerto Rico and Canada. Nordstrom also serves customers in 96 countries through nordstromrack.com, nordstrom.com, and its online private sale website, HauteLook.
Indigo
Appearances in the top three: 1
Also know as “Chapters Indigo,” Indigo is a Canadian big-box store that sells books and Music. Formerly two separate companies competing, the combined company has continued to operate both banners since their merger in 2001.
Hudson’s Bay
Appearances in the top three: 2
Hudson’s Bay is a chain of 89 department stores that operate in the Netherlands and Canada. It is the primary brand of the Hudson’s Bay Company. In French, the chain is better known as la Baie d’Hudson, short for “Compagnie de la Baie d’Hudson”.
Hudson’s Bay Affiliate Program
Nike
Appearances in the top three: 3
Nike, Inc. is an American multinational corporation that is famous for its footwear but also engages in the design, development, manufacturing, and worldwide marketing and sales of athletic equipment, apparel, accessories, and services.
Privalia
Appearances in the top three: 3
Privalia sells a diverse selection of products in fashion, accessories, toys, watches, sports equipment, home appliances, technology, and wines. The site has diversified its offerings and now offers travel tickets, entertainment tickets, and music.
Coppel
Appearances in the top three: 3
Coppel is a nationwide department store in Mexico based in Culiacán, Sinaloa. It is well known for extending easy credit and for enabling payment of purchases via twice-monthly installments.
Bershka
Appearances in the top three: 1
Bershka is a major Spanish clothing retailer company. The company was created in April 1998 as a new store and fashion concept, aimed at a younger target market. It now has over 1000 stores in 71 countries around the globe.
Book Depository
Appearances in the top three: 1
Book Depository is an online bookseller based in the UK with a huge catalog offered with free shipping to over 160 countries. It was acquired by Amazon in 2011.
Book Depository Affiliate Program
Booktopia
Appearances in the top three: 1
Booktopia is a major Australian online bookstore. Founded in 2004, it now generates over $130 million a year. In 2016, 2017 & 2019 Booktopia won ‘Bookstore of the Year’.
PC Case Gear
Appearances in the top three: 1
PC Case Gear provides a wide variety of computer cases and components online and has grown to become one of Australia’s most highly regarded and popular computer stores.
PC Case Gear Affiliate Program
Mwave
Appearances in the top three: 1
Mwave originally sold primarily computer hardware and electronics and has expanded into consumable categories and other products that including Home & Office products, Jewelry, Outdoor Recreation and more with over 100,000 products and growing.
Kogan
Appearances in the top three: 1
Kogan is an Australian group of retail and services businesses including Kogan Marketplace, Kogan Retail, Kogan Mobile, Kogan Internet, Kogan Insurance, Kogan Health, Kogan Pet Insurance, Kogan Life Insurance, and Kogan Travel.
BCF
Appearances in the top three: 1
With over 130 stores across Australia, BCF (boating, camping, and fishing), offers a wide array of outdoor equipment well beyond the categories of its name.
Kathmandu
Appearances in the top three: 1
Kathmandu is a multinational chain of retail stores, selling apparel and equipment for travel and adventure outdoors. Kathmandu is a leading retailer of clothing and equipment for travel and adventure in Australia and New Zealand. It had 163 stores at the end of July 2017; 115 in Australia and 47 in New Zealand.
The Iconic
Appearances in the top three: 2
The Iconic is an Australian online sports and fashion retailer. It launched in 2011 and is one of Australia’s largest fashion, kidswear, and sportswear destinations.
Kmart
Appearances in the top three: 4
Kmart Corporation is big-box department store chain founded in the US. It offers a large selection of products and has found success outside of the US in Australia ranking highly in multiple categories.
Asos
Appearances in the top three: 4
ASOS is a British online cosmetic and fashion retailer. Asos was founded in 2000 in London and seeks to appeal to young adults. Its website sells over 850 brands as well as its own accessories and clothing. It ships to every country from fulfillment centers in the UK, EU, and the US.
Woolworths
Appearances in the top three: 1
Woolworths is an Australian chain of grocery stores and supermarkets owned by Woolworths Group. Founded in 1924, Woolworths along with Coles forms a near-duopoly of Australian supermarkets, and accounts for about 80% of the Australian market.
Harvey Norman
Appearances in the top three: 1
Harvey Norman is a large Australian multi-national retailer of computers, furniture, bedding, communications, and consumer electrical products.
Harvey Norman Affiliate Program
Argos
Appearances in the top three: 5
Argos is a British catalog retailer that operates in Ireland and the United Kingdom and is a subsidiary of Sainsbury’s. The company trades both through physical shops and online, with over 29 million yearly shop customers, 883 retail shops, and nearly a billion online visitors each year, making it one of the largest high street retailers in the UK.
Game
Appearances in the top three: 1
GAME is a major UK-based video game retailer. They sell a wide array of products focused on gaming such as games, consoles, and merchandise.
Overclockers
Appearances in the top three: 1
Overclockers UK is well known throughout the PC community for its competitive prices and a wide range of performance hardware. It offers just about everything you could want to create a PC gaming set-up.
Overclockers Affiliate Program
Sports Direct
Appearances in the top three: 1
Sports Direct is the UK’s largest sporting good retailer and operates a diversified portfolio of sports, fashion, fitness, and lifestyle brands.
Sports Direct Affiliate Program
Next
Appearances in the top three: 2
Next is a multinational clothing, home products, and footwear retailer founded in Britain. It is the largest clothing retailer by sales in the UK.
John Lewis
Appearances in the top three: 2
John Lewis is a chain of high-end department stores that operates throughout Great Britain. In addition, it sells online and has stores in the Republic of Ireland and Australia.
Screwfix
Appearances in the top three: 1
Screwfix is the UK’s largest online and direct supplier of trade tools, accessories, and hardware products, delivering thousands of packages every week for next day and weekend delivery to home improvers and tradesmen all over Ireland and the UK.
AO
Appearances in the top three: 1
AO.com, previously known as Appliances Online, is an online-only retailer operating in the UK, the Netherlands, and Germany. It specializes in electricals and household appliances.
Medimops
Appearances in the top three: 1
Medimops is an online second-hand shop, where previously owned media items are sold for reasonable prices. With more than 4 million items, Medimops is the online shop with the largest selection of second-hand books, CDs, DVDs/Blu-rays, and games in Germany.
Thalia
Appearances in the top three: 1
Thalia is a chain of more than 200 book shops in Germany, Switzerland, and Austria. It also sells movies, music, toys, tech, and stationary.
MediaMarkt
Appearances in the top three: 1
MediaMarkt is a German multinational chain of stores that sells consumer electronics throughout Europe. It is Europe’s largest retailer of consumer electronics and the second largest in the world after Best Buy.
Notebooks Billiger
Appearances in the top three: 1
Notebooks Billiger offers products such as computer software, hardware, and accessories including netbooks, laptops, monitors, mouse, laptop bags, and notebooks. Notebooks Billiger operates in Germany.
Notebook Billiger Affiliate Program
Bike24
Appearances in the top three: 1
Bike24 is one of the largest online retailers for outdoor equipment and cycling in Europe. It also offers sports nutrition and body care products as well as books and DVDs on cycling.
Decathlon
Appearances in the top three: 4
Decathlon is a sporting goods retailer founded in France. It has over 1,500 stores in 49 countries and is the largest sporting goods retailer in the world.
Zalando
Appearances in the top three: 7
Zalando is a European e-commerce company based in Germany. The company offers Lifestyle and Fashion products to customers in 17 European markets.
Otto
Appearances in the top three: 3
Otto is a mail-order company and is currently one of the world’s biggest e-commerce companies. It is based in Germany and operates in over twenty countries.
Bonprix
Appearances in the top three: 2
With near 35 million customers in 30 countries, Germany-based Bonprix is one of the leading fashion retailers internationally. As a member of the Otto Group, Bonprix has continued to grow quickly outside Germany.
Zooplus
Appearances in the top three: 3
Zooplus is a German-headquartered online retailer of pet food and supplies. With no physical stores, it ships to 30 countries in the UK and Europe.
Lidl
Appearances in the top three: 1
Lidl is a German global discount supermarket chain operating in over 10,000 stores across Europe and the United States. It sells a wide array of products in multiple categories.
Tchibo
Appearances in the top three: 1
Tchibo is a German chain of cafés and coffee retailers known for its range of non-coffee products that change weekly. It sells clothing, household items, furniture, electronics, and electrical appliances. Tchibo’s slogan is “Every week a new world”.
Cdiscount
Appearances in the top three: 5
Cdiscount is a French e-commerce website with products in Tech, IT, personal appliances, household appliances, and food. They had 1,800 employees and 8.6 million active customers in 2017.
Fnac
Appearances in the top three: 2
Fnac is a large French retail chain that sells electronic and cultural products. They are a major player with 187 stores in 8 countries and fnac.com, the second-largest retail site in France with 12 million visitors each month.
Veepee
Appearances in the top three: 2
Veepee owns Privalia and similarly sells a diverse selection of products in fashion, accessories, toys, watches, home appliances, sports equipment, technology, and wines. They grew to greatness by pioneering the model of online flash (event) sales.
Showroomprive
Appearances in the top three: 2
Showroomprive is a French e-commerce company that specializes in online flash sales. The website offers new exclusive sales of famous brands daily in France and in 8 other European countries.
Showroomprive Affiliate Program
Oscaro
Appearances in the top three: 1
Oscaro is a French e-commerce company that specializes in the sale of genuine and new automotive parts from manufacturers and wholesalers. The company is headquartered in Paris and Gennevilliers and operates in Spain, France, Belgium, and the US.
Allopneus
Appearances in the top three: 1
Allopneus is an e-commerce company offering online retailing of automobile tires and related services. They are the French leader in tire fitting and sales online.
Auchan
Appearances in the top three: 1
Auchan is a French multinational retail group that sells a wide array of products and services. They have 354,851 employees making it the 35th largest employer in the world.
La Redoute
Appearances in the top three: 1
La Redoute is a French multi-channel retailer that specializes in home decor and ready to wear apparel, La Redoute is the 3rd largest seller of linens and 2nd largest seller of women’s apparel in France.
IBS
Appearances in the top three: 1
Ibs (Internet BookShop Italia) is a major Italian bookstore and an early player in the Italian eCommerce scene. Its website has a large selection of audiovisual content and books, including English and Italian titles, with 5 million monthly visitors.
Philips
Appearances in the top three: 1
Philips is a Dutch multinational conglomerate corporation headquartered in Amsterdam. It was previously one of the largest electronics companies in the world and is currently focused on the area of health technology.
Media World
Appearances in the top three: 2
Media World is an online store with nationally-focused sales. They offer products that cover a wide span of categories, such as Furniture & Appliances, Electronics & Media, and Toys, Hobby & DIY.
Adidas
Appearances in the top three: 2
Adidas is a multinational corporation, founded Germany, that designs and manufactures shoes, accessories, and clothing. After Nike, it the largest sportswear manufacturer in the world but in Europe, it’s number one.
Shein
Appearances in the top three: 2
Shein is an international B2C fast fashion e-commerce company that mainly focuses on women’s wear, but also offers men’s apparel, children’s clothes, shoes, accessories, bags, and other fashion items. Shein mainly targets Europe, Australia, America, and the Middle East along with other consumer markets.
Autoparti
Appearances in the top three: 1
Autoparti is a multinational online store, which generates its largest amount of eCommerce net sales in Italy with France in second. It specializes in the Toys, Hobby & DIY category, mainly in the area of Hobby & Stationery.
Euronics
Appearances in the top three: 1
Euronics is an international association of more than 11,000 independent electrical retailers in 37 countries. It is based in Amsterdam and functions as a leading international electrical retail group on behalf of its members.
Yoox
Appearances in the top three: 1
Yoox is an Italian online fashion retailer. It offers an extensive assortment of hard-to-find clothing and accessories for women and men and a unique selection of home design objects. It also offers products from exclusive collaborations with internationally-renowned artists and socially and environmentally responsible brands and kidswear.
PC Componentes
Appearances in the top three: 1
PC Componentes operates out of Spain providing electronic products. It offers a wide variety of consumer electronics such as components, peripherals, networks, cables, laptops, PCs, tablets, gaming consoles, smartphones, and other related electronic products.
PC Componentes Affiliate Program
El Corte Ingles
Appearances in the top three: 5
El Corte Inglés is the largest department store group in Europe and ranks third worldwide. It is Spain’s only remaining department store chain.
El Corte Ingles Affiliate Program
H&M
Appearances in the top three: 1
H&M is a Swedish multinational clothing-retail company known for its fast-fashion clothing for women, men, teenagers, and children. H&M has over 4,500 stores in 62 countries.
*All information within this article has been compiled from publicly available sources. The rankings of the top affiliate marketing programs for each category were pulled from ecommerceDB and SimilarWeb. Descriptions of each company were written with information from a mix of the company’s profiles on Linkedin, Wikipedia, and the company’s websites. Links to affiliate programs and links to the company’s websites were found via good ole Google.